South Africa offers a rich context for the study of the interrelationship between the media and identity. The essays collected in this book explore the many diverse elements of this interconnection and give fresh focus to topics that scholarship has tended to overlook, such as the pervasive impact of tabloid newspapers. Interrogating contemporary theory, the authors shed new light on how identities are constructed through the media and provide case studies that illustrate the complex process of identity renegotiation taking place currently in post-apartheid South Africa. The contributors include established scholars as well as many new voices. Collectively, they represent some of South Africa's finest media analysts pooling skills to grapple with one of the country's most vexing issues: who are we?

The essays in this collection reveal that the social and political development of post-apartheid South Africa depends to an important degree on the evolving cultural, social and political identities of its diverse population and on the role of the media of mass communications in the country's new multicultural democracy. The popular struggle against the country's former apartheid regime and the on-going democratisation of South African politics have generated enormous creativity and inspiration as well as many contradictions and unfulfilled expectations. In the present period of social transformation, the legacy of the country's past is both a source of continuing conflict and tension as well as a cause for celebration and hope. Post-apartheid South Africa provides an important case study of social transformation and how the cultural, social and political identities of a diverse population and the structure and practices of the media of mass communications affect the prospects for developing a multicultural democracy. The promise and the challenge of building a multicultural democratic society in a country with a racist and violent authoritarian legacy involves people with different identities and interests learning how to respect their differences and to live together in peace. It involves developing an inclusive or overarching common identity and a commitment to working together for a common destiny based on social equity and justice. South Africa's media of mass communications have an important role to play in the process of unprecedented social transformation - both in developing the respect for differences and the overarching identity as well as providing the public forum and the channels of communication needed for the successful development of the country's multicultural democracy. In South Africa, the democratization of the media must go hand in hand with the democratization of the political system in order to ensure that the majority of the citizenry participate effectively in the country's multicultural democracy. Topics covered include The "Struggle for African Identity: Thabo Mbeki's African Renaissance", "Between the Local and the Global: South African Languages and the Internet", "Shooting the East/Veils and Masks: Uncovering Orientalism in South African Media" and "Black and White in Ink: Discourses of Resistance in South African Cartooning". Contributors are Pal Ahluwalia, Gabeba Baderoon, Richard L. Harris, Sean Jacobs, Elizabeth Le Roux, Andy Mason, Thembisa Mjwacu, Herman Wasserman, and Abebe Zegeye.

In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.

What is the role of the media in Africa? How do they work? How do they interact with global media? How do they reflect and express local culture? Incorporating both African and international perspectives, Media and Identity in Africa demonstrates how media outlets are used to perpetuate, question, or modify the unequal power relations between Africa and the rest of the world. Discussions about the construction of old and new social entities which are defined by class, gender, ethnicity, political and economic differences, wealth, poverty, cultural behavior, language, and religion dominate these new assessments of communications media in Africa. This volume addresses the tensions between the global and the local that have inspired creative control and use of traditional and modern forms of media.

Political Identity and Social Change builds upon the constructivist theory of political identity to explore the social changes that accompanied the end of apartheid in South Africa. To gain a better understanding of how structures of identity changed along with the rest of South Africa's institutions, Frueh analyzes three social and political conflicts: the Soweto uprisings of 1976, the reformist constitutional debates of 1983–1984, and post-apartheid crime. Analyzing these conflicts demonstrates how identity labels function as structures of social discourse, how social activity is organized through these structures, and how both the labels and their power have changed during the course of South Africa's transition. In this way, the book contributes not only to the study of South African society, but also provides lessons about the relationship between identity and social change.

An overview of the press and mass media in Africa today and their contribution to democratization

The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity. Herman Wasserman analyzes the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite. Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts, and paradoxes even as he charts the diverse nature of South African entry into the global arena.