Working from multidisciplinary and interdisciplinary perspectives (especially, from the social sciences, media studies discourse analysis, text grammar, folklore, performing arts and linguistics), the authors of the volume investigate and illuminate pertinent issues on democratization, elections and electioneering campaigns and the constitution of order in an African context. The strategies through which political actors and the media speak about important policy issues such as healthcare, infrastructure, education, and finance during presidential sessional addresses and political campaigning are also elucidated. The extent of political ecologies’ impact on general elections, on policy issues, and on split-ticket voting (especially what causes it to happen and its impact on who gets elected and the consequent impact on party unity or disintegration) are also given scholarly attention. Also elucidated are is the entwinning of language, power, liberty, ideology and representation and issues deemed politically nerve wrecking and capable of entrapping political actors and causing the citizenry to either lose confidence in them or even call for their resignation.

This book explores issues at the intersection of communication and African electoral politics, taking Ghana’s 2020 general election as a focus of investigation. This interdisciplinary volume redresses gaps in the literature by highlighting the relevance of language and communication to electoral politics in Sub-Saharan Africa in the period of a global pandemic. The collection accounts for local influences on election discourse and illustrates how the specific context within which such discourse is enacted informs the linguistic, multimodal and technological choices of sociopolitical actors. The non-Western perspective it adopts extends work on political communication in a context underexplored in the literature and contributes to ongoing critical conversations on the decolonial and postcolonial aspects of communication studies. Drawing on a variety of data, including political speeches, political cartoons, election campaigns and social media posts, the volume not only addresses the dearth of scholarly work on African political communication, but also demonstrates the complexity of such scholarship and its importance to a comprehensive understanding of contemporary research on language and politics. This book enriches academic and public discussions on the future of democracy across the globe from a linguistic or communication perspective, expands scholarly work on African rhetoric and underscores the importance of engaging with diverse knowledge systems, especially non-Western epistemologies.

An investigation into and an argument in support of the usefulness of a communication approach to the study of comparative politics.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings.