Longtime activist, author, and antifeminist leader Phyllis Schlafly is for many the symbol of the conservative movement in America. In this provocative new book, historian Donald T. Critchlow sheds new light on Schlafly's life and on the unappreciated role her grassroots activism played in transforming America's political landscape. Based on exclusive and unrestricted access to Schlafly's papers as well as sixty other archival collections, the book reveals for the first time the inside story of this Missouri-born mother of six who became one of the most controversial forces in modern political history. It takes us from Schlafly's political beginnings in the Republican Right after the World War II through her years as an anticommunist crusader to her more recent efforts to thwart same-sex marriage and stem the flow of illegal immigrants. Schlafly's political career took off after her book A Choice Not an Echo helped secure Barry Goldwater's nomination. With sales of more than 3 million copies, the book established her as a national voice within the conservative movement. But it was Schlafly's bid to defeat the Equal Rights Amendment that gained her a grassroots following. Her anti-ERA crusade attracted hundreds of thousands of women into the conservative fold and earned her a name as feminism's most ardent opponent. In the 1970s, Schlafly founded the Eagle Forum, a Washington-based conservative policy organization that today claims a membership of 50,000 women. Filled with fresh insights into these and other initiatives, Phyllis Schlafly and Grassroots Conservatism provides a telling profile of one of the most influential activists in recent history. Sure to invite spirited debate, it casts new light on a major shift in American politics, the emergence of the Republican Right.

In the wake of the Nineteenth Amendment, Republican women set out to forge a place for themselves within the Grand Old Party. As Catherine Rymph explains, their often conflicting efforts over the subsequent decades would leave a mark on both conservative

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

Over 3 Million Copies Sold! Celebrate 50 years since the release of Phyllis Schlafly's monumental A Choice Not an Echo, the book that launched the conservative resurgence of the late 20th century. This special updated and expanded edition contains 50 percent new material placing the book in its historical context and applying the book's lessons to the issues of today.

Most histories of modern American politics tell a similar story: that the Sunbelt, with its business friendly environment, right-to-work laws, and fierce spirit of frontier individualism, provided the seedbed for popular conservatism. Stacie Taranto challenges this narrative by positioning New York State as a central battleground. In 1970, under the governorship of Republican Nelson Rockefeller, New York became one of the first states to legalize abortion. By 1980, however, conservative, antifeminist Republicans with broad suburban appeal—symbolized by figures such as Ronald Reagan—had usurped power from these so-called Rockefeller Republicans. What happened during the intervening decade? In Kitchen Table Politics, Taranto investigates the role that middle-class, mostly Catholic women played both in the development of conservatism in New York State and in the national shift toward a conservative politics of "family values." Far from Albany, a short train ride away from the feminist activity in New York City, white, Catholic homemakers on Long Island and in surrounding suburban counties saw the legalization of abortion in the state in 1970 as a threat to their hard-won version of the American dream. Borrowing tactics from church groups and parent-teacher associations, these women created the New York State Right to Life Party and organized against several feminist initiatives, including defeating an effort to add an Equal Rights Amendment to the state constitution in 1975. These self-described "average housewives," Taranto argues, were more than just conservative shock troops; instead, they were inventing a new, politically viable conservatism centered on the heterosexual traditional nuclear family that the GOP's right wing used to broaden its electoral base. Figures such as activist Phyllis Schlafly, New York senator Al D'Amato, and presidential hopeful Ronald Reagan viewed the Right to Life Party's activism as offering a viable model to defeat feminist initiatives and win family values votes nationwide. Taranto gathers archival evidence and oral histories to piece together the story of these homemakers, whose grassroots organizing would shape the course of modern American conservatism.