Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises. Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice. Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.

This book develops a new political-institutional explanation of South America's 'two lefts' and the divergent fates of the region's democratic regimes.

Even in Latin America's most socially and economically stable countries, new parties emerge constantly, old parties collapse, and party systems across the region are notoriously fragile. Still, there are also successful stories. There have been a number of parties in Colombia, Chile, and Venezuela that used to be able to operate well beyond electoral cycles and preserve a significant presence in their respective countries for decades. How do such political parties remain vibrant organizations over time? In Party Vibrancy and Democracy in Latin America, Fernando Rosenblatt sheds new light on how party vibrancy is maintained and reproduced over time in three of the region's more stable countries-Chile, Costa Rica, and Uruguay. Referencing these three "consolidated" democracies with records of good governance, Rosenblatt identifies the complex interaction between four causal factors that can explain party vibrancy: Purpose, Trauma, Channels of Ambition, and Moderate Exit Barriers. "Purpose" activates prospective loyalty among party members. "Trauma" refers to a shared traumatic past which engenders retrospective loyalty. "Channels of Ambition" are established routes by which individuals can pursue political careers. Finally, "Moderate Exit Barriers" are rules that set costs of defection at reasonable levels. When these factors work together throughout a party's "Golden Age," they can demonstrate a link between party organizations´ stability and the quality of democratic representation across Latin America. As Rosenblatt finds, when parties remain vibrant organizations, democracies are better able to withstand challenges long-term. A unique qualitative study, Party Vibrancy and Democracy in Latin America demonstrates how the vitality of political parties can directly and indirectly impact how effective they are as intermediaries for their citizens not just in Latin America, but around the world.

Based on contributions from leading scholars, this study generates a wealth of new empirical information about Latin American party systems. It also contributes richly to major theoretical and comparative debates about the effects of party systems on democratic politics, and about why some party systems are much more stable and predictable than others. Party Systems in Latin America builds on, challenges, and updates Mainwaring and Timothy Scully's seminal Building Democratic Institutions: Party Systems in Latin America (1995), which re-oriented the study of democratic party systems in the developing world. It is essential reading for scholars and students of comparative party systems, democracy, and Latin American politics. It shows that a stable and predictable party system facilitates important democratic processes and outcomes, but that building and maintaining such a party system has been the exception rather than the norm in contemporary Latin America.

How challenger parties, acting as political entrepreneurs, are changing European democracies Challenger parties are on the rise in Europe, exemplified by the likes of Podemos in Spain, the National Rally in France, the Alternative for Germany, or the Brexit Party in Great Britain. Like disruptive entrepreneurs, these parties offer new policies and defy the dominance of established party brands. In the face of these challenges and a more volatile electorate, mainstream parties are losing their grip on power. In this book, Catherine De Vries and Sara Hobolt explore why some challenger parties are so successful and what mainstream parties can do to confront these political entrepreneurs. Drawing analogies with how firms compete, De Vries and Hobolt demonstrate that political change is as much about the ability of challenger parties to innovate as it is about the inability of dominant parties to respond. Challenger parties employ two types of innovation to break established party dominance: they mobilize new issues, such as immigration, the environment, and Euroscepticism, and they employ antiestablishment rhetoric to undermine mainstream party appeal. Unencumbered by government experience, challenger parties adapt more quickly to shifting voter tastes and harness voter disenchantment. Delving into strategies of dominance versus innovation, the authors explain why European party systems have remained stable for decades, but also why they are now increasingly under strain. As challenger parties continue to seek to disrupt the existing order, Political Entrepreneurs shows that their ascendency fundamentally alters government stability and democratic politics.

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.