Craig is armed with a college degree that has so far brought him nothing, certain that something better is just around the corner but unable to encounter it. He's been cohabiting with Ashley since college, and is caught in the dilemma of whether to break up with her or give in to marriage. Meanwhile, Ashley's efforts to earn a graduate degree seem futile considering that her diploma has taken up residence under the sofa cushions. Stuck in dead-end jobs; weary of commercial, corporate, and parental influences; searching for their own identities; Ashley, Craig, and the other characters of our noise find refuge in the brash world of indie rock, thrift stores, coffee houses, zines, and cheap beers. There are Eileen, who ends up in Kitty, Virginia, by accident and forgets to leave, and the members of Bottlecap, Kitty's hometown band, trying to decide whether to sell out and go to the West Coast or continue in the life of a small band. Chipp and Randy start a zine as a way to get their blood flowing for the first time even as Dave, the struggling founder of Violent Revolution Records, works as a waiter to fund his record label. Funny, realistic, perverse, our noise captures the lives, loves, and record collections of a thrift-store-clothed group of twentysomethings trying to make their way in a real world that is nothing like what they expected.

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.