Our Human Herds presents a new theory in moral and political philosophy, called "dual morality." The theory proposes that just as the physical senses of sight, smell, taste, touch and hearing evolved to help us navigate our physical environment, two independent moral senses evolved to guide us to success in our social world. One prioritizes cooperation; the other, competition. The first bases moral justification on the egalitarianism that emphasizes our equal worth; the other finds moral justification in the inequalities that allow us to distinguish better from worse. "Liberal" and "conservative" are merely the names given to the political manifestations of these two forms of moral expression, just as "socialist" and "capitalist" describe their economic manifestations, and "personality" and "character" their psychological ones. Our Human Herds addresses what it means to be a human being, why we fight about the things that divide us, and why we unite behind the ideas that draw us together. The book examines all aspects of human social behavior, revealing how and why we often disagree in our approaches to education, history, war, crime, pleasure, happiness, politics, science and religion. "This is a learned, thoroughly researched study - and dazzlingly bright. The effervescent approach to writing makes its pages fly by ... Studies as brilliant as this one deserve a far wider audience. An engrossing and mind-expanding examination of morality" -Kirkus Reviews Book Review: A vast philosophical study charts the shifting moral landscape while tackling the weightiest question of human existence: what is the meaning of life? Humanity’s moral framework remains in a constant state of reconstruction. As the author points out in his opening chapter: “Two hundred years ago if a woman was raped and became pregnant we’d kill the rapist and spare the baby. Today, we spare rapist and kill the baby. Centuries ago many cultures condoned polygamy; today we put people in jail for it.” Over the course of this weighty tome, which is just shy of 1,000 pages, the author ponders what morality is (with an emphasis on humans as grouping or “herding” creatures) and the causes of its flux and reflux. Furthermore, there is an attempt to reconcile opposing philosophical theories by introducing a new conceptual model called “Dual Morality,” proposed as an “all-encompassing blueprint of human morality.” The study is logically structured, divided into four sections: “The Theory of Dual Moralism,” “The Explanation” (including investigations of the group and the self), “The Derivations” (which considers family, country, religion, and science/nature/technology), and finally “The Extrapolations” (a far-reaching look at everything from pleasure and happiness to suicide, murder, and abortion). The author possesses the rare skill of being able to explore himself with an enviable ease, drawing on palatable references to popular culture. For example: “Comedian Woody Allen said he laughs at his own jokes when they first come to him because humor originates in the unconscious. When his conscious mind hears them for the first time, it is as if they came from another place, and so we are, in a way, an audience to our own humor.” This approach, applied throughout, makes complex ideas not only accessible, but entertaining and enjoyable as well. The result is far from the predictable, dry academic thesis. This is a learned, thoroughly researched study—and dazzlingly bright. The effervescent approach to writing makes its 951 pages fly by. Fritz’s dedication is to “that miniscule fragment of humanity who read books like this.” Studies as brilliant as this one deserve a far wider audience. An engrossing and mind-expanding examination of morality. -- Kirkus Indie, Kirkus Media LLC, 6411 Burleson Rd., Austin, TX 78744 indie@kirkusreviews

Let us imagine that somewhere in present day South America a nation exists as the United States was constituted in 1789. George Washington is its president and Thomas Jefferson its secretary of state. It is a nation that allows only white males to vote, and its president, cabinet officials, and many of its citizens own slaves. If the America of 1789 existed right now, what would we think of it? Would it be right to invade it in order to liberate its people? Would we consider a complete embargo of it, until it changed its ways? Would it be a pariah among nations? Or would we recognize and cooperate with it, declaring its president and secretary of state political geniuses? Maybe we would just do nothing and trust that in 100 or so years it will straighten itself out? What would be the correct way to think of such a nation and its leaders? Three hundred years ago, if a woman was raped and became pregnant we’d kill the rapist and spare the baby. Today, we spare the rapist and kill the baby. One hundred years ago only heterosexual marriages were legal. Today political leaders around the world are celebrating gay relationships. How and why does our moral outlook change in such matters? By the time you are done reading this book, you will have concrete answers to these questions and many more. “This is a learned, thoroughly researched study - and dazzlingly bright. The effervescent approach to writing makes its pages fly by ... Studies as brilliant as this one deserve a far wider audience. An engrossing and mind-expanding examination of morality” ~Kirkus Reviews

Let us imagine that somewhere in present day South America a nation exists as the United States was constituted in 1789. George Washington is its president and Thomas Jefferson its secretary of state. It is a nation that allows only white males to vote, and its president, cabinet officials, and many of its citizens own slaves. If the America of 1789 existed right now, what would we think of it? Would it be right to invade it in order to liberate its people? Would we consider a complete embargo of it, until it changed its ways? Would it be a pariah among nations? Or would we recognize and cooperate with it, declaring its president and secretary of state political geniuses? Maybe we would just do nothing and trust that in 100 or so years it will straighten itself out? What would be the correct way to think of such a nation and its leaders? Three hundred years ago, if a woman was raped and became pregnant we'd kill the rapist and spare the baby. Today, we spare the rapist and kill the baby. One hundred years ago only heterosexual marriages were legal. Today political leaders around the world are celebrating gay relationships. How and why does our moral outlook change in such matters? By the time you are done reading this book, you will have concrete answers to these questions and many more. “This is a learned, thoroughly researched study - and dazzlingly bright. The effervescent approach to writing makes its pages fly by ... Studies as brilliant as this one deserve a far wider audience. An engrossing and mind-expanding examination of morality" —Kirkus Reviews

Two hundred years ago if a woman was raped and became pregnant we'd kill the rapist and spare the baby. Today, we spare rapist and kill the baby. How could American revolutionaries justify demanding liberty for themselves while refusing to give it to their own slaves? One hundred years ago only heterosexual marriage was allowed and people were sentenced to prison for homosexual behavior. Today people everywhere are celebrating gay marriage. How and why do things change so dramatically? This book explains such changes. In it we will discover the origins of moral outlook itself, and how it shapes all human institutions from forms of government to beliefs about family, art, honor, virginity, atheism, and divinities. We will find out how moral understanding gives rise to liberals and conservatives, communists and fascists; and operates with emotional motivators like pleasure and happiness. It outlines why we create terms like personality and character, and how our thoughts are shaped to questions like: "What is the meaning of life?" By the time you are done reading this book, you will have concrete answers to all such questions and many more.

The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

How should we treat non-human animals? In this immensely powerful and influential book (now with a new introduction by Sapiens author Yuval Noah Harari), the renowned moral philosopher Peter Singer addresses this simple question with trenchant, dispassionate reasoning. Accompanied by the disturbing evidence of factory farms and laboratories, his answers triggered the birth of the animal rights movement. 'An extraordinary book which has had extraordinary effects... Widely known as the bible of the animal liberation movement' Independent on Sunday In the decades since this landmark classic first appeared, some public attitudes to animals may have changed but our continued abuse of animals in factory farms and as tools for research shows that the underlying ideas Singer exposes as ethically indefensible are still dominating the way we treat animals. As Yuval Harari’s brilliantly argued introduction makes clear, this book is as relevant now as the day it was written.

One day Sophie comes home from school to find two questions in her mail: "Who are you?" and "Where does the world come from?" Before she knows it she is enrolled in a correspondence course with a mysterious philosopher. Thus begins Jostein Gaarder's unique novel, which is not only a mystery, but also a complete and entertaining history of philosophy.