When Ord the dragon blows out the candles on his birthday cake, his wish comes true, but the experience may not be as wonderful as he expects.

Have you met Henry Maddox? He knows you - not personally of course... he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you're going to do before you've actually done it. Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising. Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers. But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends. THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are? THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.

Volume IV of The Early Journals and Letters of Fanny Burney, covering the years 1780-1781, will be of particular interest to students of Burney as it marks the young author's introduction into the world following the astonishing success of her novel Evelina (1778) and includes her visits to Streatham and her encounters with Hester and Henry Thrale and Dr Johnson. It was an exciting period in her life, which she managed to enjoy despite struggling to repeat her first success while avoiding the often unwelcome attention it brought. But it was also a difficult period in her family life as she dealt with jealous interference by her stepmother, the courtship of her sister Susan by a man she considered untrustworthy, and the misbehaviour of her brothers. Burney's enthusiasm makes the most of her experiences and she describes characters and scenes with all the genius displayed in her novels. Her descriptions contain the four great attributes that distinguish her novels: brilliant handling of detail, total and full recall of conversations characteristic of the speaker, sensibility and empathy for others, and great relish for the ridiculous wherever it occurred.

This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear weapons, humanity entered a new age, where we face existential catastrophes - those from which we could never come back. Since then, these dangers have only multiplied, from climate change to engineered pathogens and artificial intelligence. If we do not act fast to reach a place of safety, it will soon be too late. Drawing on over a decade of research, The Precipice explores the cutting-edge science behind the risks we face. It puts them in the context of the greater story of humanity: showing how ending these risks is among the most pressing moral issues of our time. And it points the way forward, to the actions and strategies that can safeguard humanity. An Oxford philosopher committed to putting ideas into action, Toby Ord has advised the US National Intelligence Council, the UK Prime Minister's Office, and the World Bank on the biggest questions facing humanity. In The Precipice, he offers a startling reassessment of human history, the future we are failing to protect, and the steps we must take to ensure that our generation is not the last. "A book that seems made for the present moment." —New Yorker

Reading is one of the most important skills a child will ever learn. When you read to children, you are sharing an experience that prepares them to learn to read. Jellybean Books have been written "especially to be read aloud to toddlers and preschoolers aged 3-5 years old. Every book is lively, colorful, filled with fabulous characters, and priced to please.