Online Consumer Behavior, 2nd Edition
Title | Online Consumer Behavior, 2nd Edition PDF eBook |
Author | Angeline G Close |
Publisher | Routledge |
Total Pages | |
Release | 2017-06-15 |
Genre | |
ISBN | 9781138950009 |
Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Consumer Behaviour
Title | Consumer Behaviour PDF eBook |
Author | Isabelle Szmigin |
Publisher | Oxford University Press |
Total Pages | 523 |
Release | 2018 |
Genre | Consumer behavior |
ISBN | 0198786239 |
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Online Consumer Behavior
Title | Online Consumer Behavior PDF eBook |
Author | Angeline Close |
Publisher | Routledge |
Total Pages | 402 |
Release | 2012 |
Genre | Business & Economics |
ISBN | 1848729693 |
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Online Consumer Psychology
Title | Online Consumer Psychology PDF eBook |
Author | Curtis P. Haugtvedt |
Publisher | Psychology Press |
Total Pages | 567 |
Release | 2005-03-23 |
Genre | Business & Economics |
ISBN | 1135608113 |
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | Barry J. Babin |
Publisher | |
Total Pages | 340 |
Release | 2011 |
Genre | Consumer behavior |
ISBN |
CB
Title | CB PDF eBook |
Author | Barry J. Babin |
Publisher | |
Total Pages | 390 |
Release | 2016 |
Genre | Consumer behavior |
ISBN | 9781305403253 |
Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.
Web Systems Design and Online Consumer Behavior
Title | Web Systems Design and Online Consumer Behavior PDF eBook |
Author | Yuan Gao |
Publisher | IGI Global |
Total Pages | 350 |
Release | 2005-01-01 |
Genre | Business & Economics |
ISBN | 9781591403272 |
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.