Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

In today's uncertain world, storms will arise that test your faith in a loving heavenly Father. At times, the winds and waves of the world's deceptions will roll in and seek to erode your confidence in God. Without a firm foundation in the truth of God's Word, you may be tempted to go off course and accept less than God's best for you. However, when you hear Jesus' words, receive them, and put them into practice, you will construct a life the torrents cannot shake, "because it was well built" (Luke 6:48). The Purple Book will help you understand foundational truths that God wants you to hear on topics such as sin, salvation, spiritual gifts, prayer, worship, generosity, and evangelism. It will show you how the Bible is "God-breathed and is useful for teaching, rebuking, correcting and training in righteousness" (2 Timothy 3:16). It will help you understand that the faith you hold has true power to change lives and transform nations. It will give you a solid foundation the enemy cannot dismantle—and a heart shaped by knowledge of God's Word.

This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.

One-2-One is a series of 24 studies for Bible-reading partnerships, when two Christians agree to meet weekly or fortnightly, to read, discuss and pray through a passage of Scripture.

In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

This book provides an issue-driven introduction to industrial organization. Over the past twenty years, the study of industrial organization—the analysis of imperfectly competitive markets—has grown from a niche area of microeconomics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. It includes a vast array of examples, from both within and outside the United States. While formal in its approach, the book is written in a way that requires only basic mathematical training. Supplemental materials posted on the Web make more extensive use of algebra and calculus.

Most Christians agree that discipleship is important, even essential for Christian maturity; few understand biblical principles and even fewer apply a biblical process when it comes to discipleship.