#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

OKR (Objectives and Key Results) brings the art of innovation for individuals, entrepreneurs, and startups to create 10x performance by providing the know-how and discipline of goal-setting, measuring progress, taking action, and aligning the team for the top objective. OKR is a system that has become a performance and innovation management system phenomenon led by Intel and then, Google. Its beauty is in its simplicity to be immersed into your personal or company culture by applying the principles to exponentially increase your performance and innovation pace. In this book, you will learn how Google made OKRs an inseparable part of its innovation culture while going step by step over how OKRs can take your performance to the next level with also the help of design thinking, brainwriting, free online tools, and much more.

In "Mastering OKRs and KPIs for Organizational Excellence: The Blueprint for Sustainable Growth," Walter Kuznezov delivers a comprehensive and insightful exploration into the strategic integration of Objectives and Key Results (OKRs) with Key Performance Indicators (KPIs) to drive unparalleled organizational success. This groundbreaking work serves as both a primer for leaders new to the concept of OKRs and KPIs and a deep dive for those looking to refine and perfect their approach to strategic goal setting. Kuznezov, leveraging his vast experience in strategic planning and performance management, guides readers through the nuanced process of aligning ambitious objectives with measurable outcomes, ensuring that every level of an organization contributes meaningfully to its overarching goals. With a focus on sustainability, "Mastering OKRs and KPIs" offers innovative strategies for fostering a culture of continuous improvement, adaptability, and collaboration. This book is replete with real-world examples, practical tools, and actionable advice, making it an indispensable resource for business leaders, managers, and strategists aiming to harness the transformative power of OKRs and KPIs. Kuznezov not only illuminates the path to organizational excellence but also addresses the common pitfalls and challenges, providing solutions that are both effective and scalable. "Mastering OKRs and KPIs for Organizational Excellence: The Blueprint for Sustainable Growth" is more than just a book; it's a roadmap to achieving strategic harmony and driving your organization to new heights of success. Whether you're looking to refine your current practices or implement OKRs and KPIs for the first time, Kuznezov's insights will prove invaluable in your journey toward sustainable growth and excellence.

Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this book provides a one-stop resource for organizations looking to quantify qualitative goals and ensure each team focuses their efforts to make measureable progress on their most important goals. You’ll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what’s possible, build their goal-setting muscles and achieve results that reflect their full potential. From the basic framework to a detailed dissection of best practices, this informative guide walks you through real-world implementations to help you get the most out of OKRs. OKRs help employees work together, focus effort, and drive the organization forward. Key results are used to define what it means to achieve broad, qualitative goals, and imperatives like “do it better” are transformed into clear, measureable markers. From the framework’s inception in the 1980s to its popularity in today’s hyper-competitive environment, OKRs make work more engaging and feature frequent feedback cycles that enable workers to see the progress they make at work each and every day. This book shows you everything you need to know to implement OKRs effectively. Understand the basics of OKRs and their day-to-day use Learn how to gain the executive support critical to a successful implementation Maintain an effective program with key assessment tips Tailor the OKRs framework to your organization’s needs Objectives and Key Results is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.

This “Step by Step Guide to OKRs” is a practical guide to goal setting that offers concrete examples to help you start setting impactful and meaningful goals. This book teaches you how to manage a team better and create a feeling of success.

The definition of "OKRs" is "Objectives and Key Results." It is a collaborative goal-setting tool used by teams and individuals to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals. are what Google and many other top companies have been using deeply immersed into their culture from the very beginning. Creating Innovation and Intrapreneurship. Learn how OKR Performance Framework makes it possible, like no other tool, to create a lean startup mindset while building an innovator's playbook for all the team including the CEO. - Model How Google Perfected OKRs. Arguably one of the most innovative companies in the world, learn how to model Google's exponential growth from 40 to over 70,000 people using the OKR system, still going strong after over 20 years with 10x goals. - Bringing Simplicity while Achieving Ambitious Goals. OKRs build the art of innovation no matter the size of your company by setting challenging goals and achieving extraordinary results while setting the direction for everyone to become entrepreneurs passionately working on the ultimate objective. - Master the OKRs as an Individual. Create your own fulfilling life following the principles of OKR and build the fundamental structure to build a successful business or a happy family and personal life. Do it individually or make your friends and family join to support and innovate each other's lives. - Learn the Best Tools and Methods for Excellent Implementation. Learn all about the free online tools and templates combined with examples for each case so that you can easily take action and copy the OKR model to make it yours. Buy this book now.

Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results. Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.