Biomimetics is the idea of creating new technologies abstracted from what we find in biology. Ocean Innovation: Biomimetics Beneath the Waves seeks that technological inspiration from the rich biodiversity of marine organisms. Bringing both a biological and engineering perspective to the biomimetic potential of oceanic organisms, this richly illust

This new OECD report on the ocean economy emphasises the growing importance of science and technologies in improving the sustainable economic development of our seas and ocean. Marine ecosystems sit at the heart of many of the world’s global challenges: food, medicines, new sources of clean ...

In this masterful account in the spirit of Bill Bryson and Ian Frazier, a longtime deep-sea diver masterfully weaves together the science and history of Earth's last remaining frontier: the sea. In an age of unprecedented exploration and innovation, our oceans remain largely unknown, and endlessly fascinating: full of mystery, danger, beauty, and inspiration. In Oceans Deep celebrates the daring pioneers who tested the limits of what the human body can endure under water: free divers able to reach 300 feet on a single breath; engineers and scientists who uncovered the secrets of decompression; teenagers who built their own diving gear from discarded boilers and garden hoses in the 1930s; saturation divers who lived under water for weeks at a time in the 1960s; and the trailblazing men who voluntarily breathed experimental gases at pressures sufficient to trigger insanity. Tracing both the little-known history and exciting future of how we travel and study the depths, Streever's captivating journey includes seventeenth-century leather-hulled submarines, their nuclear-powered descendants, a workshop where luxury submersibles are built for billionaire clients, and robots capable of roving unsupervised between continents, revolutionizing access to the ocean. In this far-flung trip to the wild, night-dark place of shipwrecks, trapped submariners, oil wells, innovative technologies, and people willing to risk their lives while challenging the deep, we discover all the adventures our seas have to offer -- and why they are in such dire need of conservation.

"Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--

In this masterful account in the spirit of Bill Bryson and Ian Frazier, a longtime deep-sea diver masterfully weaves together the science and history of Earth's last remaining frontier: the sea. In an age of unprecedented exploration and innovation, our oceans remain largely unknown, and endlessly fascinating: full of mystery, danger, beauty, and inspiration. In Oceans Deep celebrates the daring pioneers who tested the limits of what the human body can endure under water: free divers able to reach 300 feet on a single breath; engineers and scientists who uncovered the secrets of decompression; teenagers who built their own diving gear from discarded boilers and garden hoses in the 1930s; saturation divers who lived under water for weeks at a time in the 1960s; and the trailblazing men who voluntarily breathed experimental gases at pressures sufficient to trigger insanity. Tracing both the little-known history and exciting future of how we travel and study the depths, Streever's captivating journey includes seventeenth-century leather-hulled submarines, their nuclear-powered descendants, a workshop where luxury submersibles are built for billionaire clients, and robots capable of roving unsupervised between continents, revolutionizing access to the ocean. In this far-flung trip to the wild, night-dark place of shipwrecks, trapped submariners, oil wells, innovative technologies, and people willing to risk their lives while challenging the deep, we discover all the adventures our seas have to offer -- and why they are in such dire need of conservation.

This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.