Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals

The Communication Skills Handbook for Accounting, 2nd edition has been designed to develop the written and oral communication skills of university accounting students. The authors introduce successful approaches to researching, writing and referencing, and review the main problems accounting students are likely to encounter when preparing and presenting reports, essays and other work for assessment. The handbook, which reflects the recommendations of the sixth edition of the Style Manual, covers specialist requirements for accounting assignments, including: Referencing accounting standards and pronouncements Writing and presenting guidelines for accounting topics Tailoring writing to an accounting audience The objectives of this handbook are: To provide students with guidelines that are consistent across their university studies and to outline the minimum requirements for formal presentation of written and verbal assignments To assist university staff to apply a consistent approach to the assessment of formally presented written and verbal material by students, irrespective of university, department, course or level of study To reinforce among students the view that communication skills are an integral component of their studies and essential to their careers, rather than optional skills isolated from their chosen disciplines

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.