Emerging imaging modalities continuously increase the diagnostic sensitivity and accuracy of neuroimaging, and have transformed diagnostic radiology into a powerful research and clinical tool. Various novel neuroimaging modalities have become of paramount importance, not only in establishing diagnosis but also in guiding surgical intervention, and in evaluating the treatment effect. Advanced MR based techniques such as Fractional Anisotropy, Diffusion Tensor Imaging, Proton Spectroscopy, and task-generated as well as resting-state functional MRI have tremendously increased the power of the modern neuroscientist’s armamentarium. The employment of advanced neuroimaging techniques have been expanded in the scientific fields of neuropsychology, consumer’s psychology, and forensic medicine. Our current textbook presents exactly a collection of such innovative work, and explores new frontiers, and future applications of neuroimaging

Emerging imaging modalities continuously increase the diagnostic sensitivity and accuracy of neuroimaging, and have transformed diagnostic radiology into a powerful research and clinical tool. Various novel neuroimaging modalities have become of paramount importance, not only in establishing diagnosis but also in guiding surgical intervention, and in evaluating the treatment effect. Advanced MR based techniques such as Fractional Anisotropy, Diffusion Tensor Imaging, Proton Spectroscopy, and task-generated as well as resting-state functional MRI have tremendously increased the power of the modern neuroscientist's armamentarium. The employment of advanced neuroimaging techniques have been expanded in the scientific fields of neuropsychology, consumer's psychology, and forensic medicine. Our current textbook presents exactly a collection of such innovative work, and explores new frontiers, and future applications of neuroimaging.

This book presents the proceedings of the Gmunden Retreat on NeuroIS 2016, reporting on topics at the intersection of Information Systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer detailed insights on the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as the application of neuroscience and neurophysiological theories to advance IS theory.

Widely regarded as the definitive reference in the field, Youmans and Winn Neurological Surgery offers unparalleled, multimedia coverage of the entirety of this complex specialty. Fully updated to reflect recent advances in the basic and clinical neurosciences, the 8th Edition covers everything you need to know about functional and restorative neurosurgery, deep brain stimulation, stem cell biology, radiological and nuclear imaging, and neuro-oncology, as well as minimally invasive surgeries in spine and peripheral nerve surgery, and endoscopic and other approaches for cranial procedures and cerebrovascular diseases. In four comprehensive volumes, Dr. H. Richard Winn and his expert team of editors and authors provide updated content, a significantly expanded video library, and hundreds of new video lectures that help you master new procedures, new technologies, and essential anatomic knowledge in neurosurgery. Discusses current topics such as diffusion tensor imaging, brain and spine robotic surgery, augmented reality as an aid in neurosurgery, AI and big data in neurosurgery, and neuroimaging in stereotactic functional neurosurgery. 55 new chapters provide cutting-edge information on Surgical Anatomy of the Spine, Precision Medicine in Neurosurgery, The Geriatric Patient, Neuroanesthesia During Pregnancy, Laser Interstitial Thermal Therapy for Epilepsy, Fetal Surgery for Myelomeningocele, Rehabilitation of Acute Spinal Cord Injury, Surgical Considerations for Patients with Polytrauma, Endovascular Approaches to Intracranial Aneurysms, and much more. Hundreds of all-new video lectures clarify key concepts in techniques, cases, and surgical management and evaluation. Notable lecture videos include multiple videos on Thalamotomy for Focal Hand Dystonia and a video to accompany a new chapter on the Basic Science of Brain Metastases. An extensive video library contains stunning anatomy videos and videos demonstrating intraoperative procedures with more than 800 videos in all. Each clinical section contains chapters on technology specific to a clinical area. Each section contains a chapter providing an overview from experienced Section Editors, including a report on ongoing controversies within that subspecialty. Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

BRAIN-COMPUTER INTERFACE It covers all the research prospects and recent advancements in the brain-computer interface using deep learning. The brain-computer interface (BCI) is an emerging technology that is developing to be more functional in practice. The aim is to establish, through experiences with electronic devices, a communication channel bridging the human neural networks within the brain to the external world. For example, creating communication or control applications for locked-in patients who have no control over their bodies will be one such use. Recently, from communication to marketing, recovery, care, mental state monitoring, and entertainment, the possible application areas have been expanding. Machine learning algorithms have advanced BCI technology in the last few decades, and in the sense of classification accuracy, performance standards have been greatly improved. For BCI to be effective in the real world, however, some problems remain to be solved. Research focusing on deep learning is anticipated to bring solutions in this regard. Deep learning has been applied in various fields such as computer vision and natural language processing, along with BCI growth, outperforming conventional approaches to machine learning. As a result, a significant number of researchers have shown interest in deep learning in engineering, technology, and other industries; convolutional neural network (CNN), recurrent neural network (RNN), and generative adversarial network (GAN). Audience Researchers and industrialists working in brain-computer interface, deep learning, machine learning, medical image processing, data scientists and analysts, machine learning engineers, electrical engineering, and information technologists.