"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."

This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Many books and articles have been written on wars in narrow seas. However, none deals in any comprehensive manner with the problems of strategy and conduct of naval operations. The aim of this book is to explain in some detail the characteristics of a war fought in narrow seas and to compare and contrast strategy and major operations in narrow seas and naval warfare in the open ocean..

According to Charles W. Koburger, Jr., the naval world has been turned upside down and the United States is not prepared for it. Most naval thought has been written for large blue water ships isolated on the open sea. But low-intensity conflicts--insurgencies, counterinsurgencies, terrorism, regional hostilities--smolder and flare around the world. Naval war is now frequently fought in narrow landbound seas where everything and everybody is involved. Modern technology, with its increased firepower, has given smaller ships, and thereby smaller navies, an impact far out of proportion to their size, particularly in these narrow seas. Koburger's thesis: the growing importance of both narrow seas and lesser navies has caused a major shift in the balance of sea power. His conclusion: the United States must develop tactics and weapons that will win wars in the narrow seas. Narrow Seas, Small Navies, and Fat Merchantmen examines the impact of these small navies on the ships, planes, and tactics of big navies. Presenting a clear image of these lesser navies, Koburger also provides definitions of common naval concepts in nontechnical terms. Divided into three parts this volume first looks at small navies, then describes their characteristic operations, and concludes by outlining implications of this naval revolution for United States' maritime strategy. Past naval failures in the narrow seas serve to highlight the politico-military value of Koburger's study. It will be of great use to military tacticians, naval strategists, and students of modern military strategy.

This book focuses on the theory and practice of maritime strategy and operations by the weaker powers at sea. Illustrated by examples from naval and military history, the book explains and analyzes the strategies of the weaker side at sea in both peacetime and wartime; in defense versus offense; the main prerequisites for disputing control of the sea; and the conceptual framework of disputing control of the sea. It also explains and analyzes in some detail the main methods of disputing sea control – avoiding/seeking decisive encounters, weakening enemy naval forces over time, counter-containment of enemy naval forces, destroying the enemy’s military-economic potential at sea, attacks on the enemy coast, defense of the coast, defense/capturing important positions/basing areas, and defense/capturing of a choke point. A majority of the world’s navies are currently of small or medium-size. In the case of a war with a much stronger opponent, they would be strategically on the defensive, and their main objective then would be to dispute control of the sea by a stronger side at sea. This book provides a practical guide to such a strategy. This book would be of much interest to students of naval power, maritime security, strategic studies and military/naval history.

This book explains both the strategic and the operational aspects of exercising control of the sea. The struggle for sea control consists of three mutually related and overlapping phases: obtaining, maintaining and exercising sea control. It is in the phase of exercising sea control when one’s strategic or operational success is exploited; otherwise, the fruits of victories achieved would be wasted. This work describes the strategy of a stronger side in wartime after a desired degree of control has been obtained, which is followed by a discussion on the objectives and main methods used in exercising sea control. The remaining chapters explain and analyze in some detail each of the main methods of exercising sea control: defence and protection of one’s own and destruction/neutralization of the enemy’s military-economic potential at sea, capturing the enemy’s operationally important positions ashore, destroying/weakening the enemy’s military-economic potential ashore and supporting one’s ground forces in their offensive and defensive operations on the coast. This book will be of much interest to students of strategic studies, sea power and naval history.