Translation and Multimodality

Translation and Multimodality
Title Translation and Multimodality PDF eBook
Author Monica Boria
Publisher Routledge
Total Pages 210
Release 2019-10-17
Genre Language Arts & Disciplines
ISBN 1000681440

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Translation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.

Multimodal Pragmatics and Translation

Multimodal Pragmatics and Translation
Title Multimodal Pragmatics and Translation PDF eBook
Author Sara Dicerto
Publisher Springer
Total Pages 178
Release 2017-11-28
Genre Language Arts & Disciplines
ISBN 3319693441

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This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

Multimodality in Translation Studies

Multimodality in Translation Studies
Title Multimodality in Translation Studies PDF eBook
Author Li Pan
Publisher Taylor & Francis
Total Pages 297
Release 2023-12-05
Genre Language Arts & Disciplines
ISBN 1003823920

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Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.

Language Variation and Multimodality in Audiovisual Translation

Language Variation and Multimodality in Audiovisual Translation
Title Language Variation and Multimodality in Audiovisual Translation PDF eBook
Author Dora Renna
Publisher BoD – Books on Demand
Total Pages 224
Release 2021-09-21
Genre Language Arts & Disciplines
ISBN 383821594X

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Society is characterized by a constant flow of multimodal products, which increasingly blur the lines between screen and reality, and audiovisual translation allows overcoming geographical and linguistic frontiers between small realities across the planet. However, research has long struggled to adapt its methodologies to effectively analyze such phenomena, and even more to scale its results through larger corpus analyses. Dora Renna proposes a pioneering framework, informed by the latest trends in audiovisual translation and multimodality and fit to achieve the complex task of operatively including multimodality in a rigorous corpus analysis of source and target versions of films characterized by language variation as a key element of character design. While language is at the core of her analysis, its role in the broader audiovisual context is explored thanks to a solid network of relations that shed light on linguistic and translational choices as well as on their implications. Framework and methodology are explained in detail and thoroughly applied to the case study to show how this perspective contributes to move a step forward in corpus-based audiovisual translation studies. The results obtained are unexpected and urge readers to overcome old attitudes towards audiovisual translation and multimodal corpora.

Multimodal Approaches to Chinese-English Translation and Interpreting

Multimodal Approaches to Chinese-English Translation and Interpreting
Title Multimodal Approaches to Chinese-English Translation and Interpreting PDF eBook
Author Meifang Zhang
Publisher Routledge
Total Pages 226
Release 2020-12-29
Genre Language Arts & Disciplines
ISBN 1000320375

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Nowadays, discourse analysis deals with not only texts but also paratexts and images; so do translation and interpreting studies. Therefore, the concept of multimodality has become an increasingly important topic in the subject areas of linguistics, discourse analysis and translation studies. However, up to now not much research has been done systematically on multimodal factors in translation and interpreting, and even less in exploring research models or methodologies for multimodal analysis in translation and interpreting. This book aims to introduce and apply different theories of the multimodal discourse analysis to the study of translations, with case studies on Chinese classics such as the Monkey King, Mulan and The Art of War, as well as on interpretations of up-to-date issues including the Chinese Belt and Road Initiatives and Macao tourism. The chapters reflect the first attempts to apply multimodal approaches to translation and interpreting with a special focus on Chinese-English translations and interpreting. They provide new understandings of transformations in the multimodal translation process and useful reference models for researchers who are interested in doing research of a similar kind, especially for those who are interested in looking into translations related to Chinese language, literature and culture.

Intersemiotic Translation

Intersemiotic Translation
Title Intersemiotic Translation PDF eBook
Author Aba-Carina Pârlog
Publisher Springer
Total Pages 80
Release 2019-03-30
Genre Language Arts & Disciplines
ISBN 3030167666

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This book explores the practical aspects of intersemiotic translation, examining how different signs and sign sets can be transposed into different kinds of semiotic forms of reference. Drawing on theories from translation studies, semiotics, philosophy and stylistics, the author seeks to understand what happens when texts are translated from one genre or modality to another, and makes use of examples ranging from written texts to advertising, images, music, painting, photography, and sculpture. She also analyses related topics such as the differences between Romance and Germanic languages, the difficulties that arise when attempts are made to translate figures of speech or elements of authorial style, and how this interdisciplinary field relates to traditional language-based translation. This book will be of interest to students, teachers, translators and researchers working in the fields of translation studies and multimodality in particular.

Translating the Visual

Translating the Visual
Title Translating the Visual PDF eBook
Author Rachel Weissbrod
Publisher Routledge
Total Pages 323
Release 2019-04-25
Genre Language Arts & Disciplines
ISBN 1351694871

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This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume’s unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children’s literature alike.