With a new baby, little money, but lots of determination and drive, Rebecca Matthias started a business from scratch out of her home some eighteen years ago. Today her company, Mothers Work--which includes the retail outlets Mimi Maternity, Motherhood, and A Pea in the Pod--has grown to become a multimillion-dollar maternity clothing empire. Written with a refreshingly candid, can-do attitude, MothersWork describes how Matthias got her company off the ground--offering specific lessons for other entrepreneurs and would-be entrepreneurs on the nuts and bolts of building and growing your dream. The first step, of course, is fastening on what it is you plan to sell. As Matthias searched for an idea for a new company--around the time of her first pregnancy--she was discovering how impossible it was to find maternity clothes suitable for the office. Realizing that other professional women were in the same boat, Matthias launched a mail-order business selling maternity clothes. The initial response was staggering, and Matthias's company was on its way. What they discovered was that, unlike new mothers of a generation earlier, women were staying in the workforce throughout their pregnancies. The shift was a revolution in the workplace, with Mothers Work supplying the uniforms. Over the next few years, despite a series of setbacks as Matthias and her husband grappled with managing accounting, sales, inventory, and financing, the company gradually took off. In the course of describing how she built her business, Matthias reveals hard-won lessons she learned about how to research an idea, test it in the market, raise money, deal with employees, taxes, bankers, cash flow, marketing, franchising, and more. Both motivational and deeply personal, MothersWork offers a three-dimensional blueprint for every woman--and man--who dreams of successfully starting a company.

The question of how best to combine work and family life has led to lively debates in recent years. Both a lifestyle and a policy issue, it has been addressed psychologically, socially, and economically, and conclusions have been hotly contested. But as Neil Gilbert shows in this penetrating and provocative book, we haven't looked closely enough at how and why these questions are framed, or who benefits from the proposed answers. A Mother's Work takes a hard look at the unprecedented rise in childlessness, along with the outsourcing of family care and household production, which have helped to alter family life since the 1960s. It challenges the conventional view on how to balance motherhood and employment, and examines how the choices women make are influenced by the culture of capitalism, feminist expectations, and the social policies of the welfare state. Gilbert argues that while the market ignores the essential value of a mother's work, prevailing norms about the social benefits of work have been overvalued by elites whose opportunities and circumstances little resemble those of most working- and middle-class mothers. And the policies that have been crafted too often seem friendlier to the market than to the family. Gilbert ends his discussion by looking at the issue internationally, and he makes the case for reframing the debate to include a wider range of social values and public benefits that present more options for managing work and family responsibilities.

Through a series of focus group interviews and an analysis of the media and popular culture, Mothers Work examines the institution of motherhood and the arenas in which mothering occurs. MichelleNapierski-Prancl explores shared and divergent experiences, perspectives, lives, and challenges through the voices of experts on the topic of motherhood: the mothers themselves. Mothers Work analyzes how mothers feel about themselves, each other, and the culture that situates them against one another.

This book examines the effects of work requirements imposed by welfare reform on low-income women and their families. The authors pay particular attention to the nature of work, whether it is stable or unstable, the number of hours worked in a week, and regularity and flexibility of work schedules. They also show how these factors make it more difficult for low-income women to balance work and family requirements.

The author argues that mothers should work outside the home and men must take half the responsibility for child care, in order to create a richer parenting experience, stronger marriages, and happier children.

While the seemingly perfect celebrities in glossy magazines may make juggling family life with a career look effortless, the reality is that reaching equilibrium without going insane requires support and some excellent advice! Mothers Work! dissects and discusses the burning issues playing on these mothers' minds, with a warm, encouraging voice that nudges women to be proactive and gently draws mums away from the pressure of perfection. Jessica shows us that 'it's good to be good enough' and explains how to do it! This book will help you to: know your ideal work scenario; keep in touch and ask for what you want; see your family as a team; find childcare that fits your family; get a grip on guilt; go for 'good enough' at home; get organised for a smooth return; do what it takes to thrive.