With his long-running 'Everyday Economics' column in Slate and his popular book, The Armchair Economist, Steven Landsburg has been leading the pack of economists who are transforming their science from a drab meditation on graphs and charts into a fascinating window on human nature. Now he's back and more provocative than ever with surprises on virtually every page. In More Sex is Safer Sex, Professor Landsburg offers readers a series of stimulating discussions that all flow from one unsettling fact. Combining the rational decisions of each of us often produces an irrational result for all of us. Avoiding casual sex can actually encourage the spread of diseases. To solve population pressures, we need more people. In his tantalizing, entertaining narrative, Landsburg guides us through these shocking notions by the light of compelling logic and evidence and makes suggestions along the way: Why not charge juries if a convicted felon is exonerated? Why not let firemen keep the property they rescue? As entertaining as it is inflammatory, More Sex is Safer Sexwill make readers think about their decisions in unforgettable ways -- and spark debate over much that we all take for granted.

The columnist for Slate magazine's popular "Everyday Economics" makes provocative suggestions for tackling difficult modern issues, from the role of sex avoidance in spreading disease and controlling population through its increase to charging juries for exonerating convicted felons and giving rescued property to firefighters. By the author of The Armchair Economist. Reprint. 30,000 first printing.

Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.

Air bags cause accidents, because well-protected drivers take more risks. This well-documented truth comes as a surprise to most people, but not to economists, who have learned to take seriously the proposition that people respond to incentives. In The Armchair Economist, Steven E. Landsburg shows how the laws of economics reveal themselves in everyday experience and illuminate the entire range of human behavior. Why does popcorn cost so much at the cinema? The 'obvious' answer is that the owner has a monopoly, but if that were the whole story, there would also be a monopoly price to use the toilet. When a sudden frost destroys much of the Florida orange crop and prices skyrocket, journalists point to the 'obvious' exercise of monopoly power. Economists see just the opposite: If growers had monopoly power, they'd have raised prices before the frost. Why don't concert promoters raise ticket prices even when they are sure they will sell out months in advance? Why are some goods sold at auction and others at pre-announced prices? Why do boxes at the football sell out before the standard seats do? Why are bank buildings fancier than supermarkets? Why do corporations confer huge pensions on failed executives? Why don't firms require workers to buy their jobs? Landsburg explains why the obvious answers are wrong, reveals better answers, and illuminates the fundamental laws of human behavior along the way. This is a book of surprises: a guided tour of the familiar, filtered through a decidedly unfamiliar lens. This is economics for the sheer intellectual joy of it.

This book focuses on safer sex discussion and practice in close, personal relationships, emphasizing research on individuals in personal relationship types that are experiencing a rise in HIV infection and AIDS. Moving beyond studies of gay adult males and IV drug-users, this work paints a clear picture of the very real risk that exists for these less-studied, more general populations, so individuals may better personalize the risk and engage in more preventative measures. Authors Tara M. Emmers-Sommer and Mike Allen examine issues surrounding safer sex, utilizing research that focuses on how individuals struggle with personalizing the HIV and AIDS risk and how they cope with safer sex issues. Safer Sex in Personal Relationships takes readers on a journey through a variety of close relationship types. It begins by highlighting awareness to the global enormity of HIV and AIDS and providing a link between the global and personal, and the need to make HIV and AIDS awareness part of everyday talk and personal relationship structure. It then focuses on: *safer sex in close relationships, both heterosexual and homosexual; *marital relationships and the importance of safe sex discussion and awareness in marriages; *HIV and AIDS from a multicultural perspective; *HIV and AIDS in aged populations; and *increasing awareness, understanding, and compassion of those living with HIV and AIDS. This book will appeal to scholars and students concerned with HIV and AIDS in personal relationships. It will be an invaluable text for courses on interpersonal communication and relationships; family, marital, human sexuality, sex and gender, gay and lesbian relationships, and sexual education; and relational conflict across communication, psychology, and sociology disciplines.

Teaching Safer Sex may be the most important contribution the CFLE has made to the pedagogy of sexuality education. It was 1988 when most HIV/AIDS education was about epidemiology and the function of T-cells that the CFLE created its groundbreaking first edition of Teaching Safer Sex. Ten years later, many of the innovative strategies from that manual were classics in the field and had been incorporated into hundreds of curricula that aimed to develop the motivation, knowledge, comfort and skills essential for safer sex behaviors. It was time for a second edition, and The NEW Teaching Safer Sex aimed to expand the scope of safer sex education to include the social context of people's sexual behavior. Paulo Freire's ideas put forward in The Pedagogy of the Oppressed were important in the development of the new manual, which recognized that in a society so dangerously ambivalent about teaching its young people about their sexual safety, they needed to learn about the powerful societal, as well as personal, barriers to healthy sexual behavior. Twenty lessons were designed to promote critical consciousness about social messages as well to create a climate where communication about sexuality is normal and the use of safer sex is the expected behavior.

Climbing the mountain, Brush Strokes, Hot Dog in a bun, and dozens more ways to make everyday sex fun.