Everything You've Ever Learned About Marketing And Advertising Is Wrong. Everything You've Ever Heard, Everything You've Ever Tried, And Everything You've Ever Done Is All Wrong! Most people don't get this simple marketing truth: Marketing's job is to facilitate the prospects' decision-making process and cause them to say, I would have to be an absolute fool to do business with anyone else but you -- -- regardless of price. Start marketing the right way today, and start seeing real results.

‘Monopolize your Markets: Gain a Position of Advantage & Dominate Your Market by Mastering the 8 Step Sales Model: M.O.N.O.P.O.L.Y.’ is a powerful and comprehensive guidebook that equips readers with the tools to dominate the sales landscape and seize opportunities for success. Drawing inspiration from the classic board game, Monopoly, each letter in ‘M.O.N.O.P.O.L.Y.’ represents a critical step in the sales journey. From prospecting to crafting compelling approaches, to uncovering needs and pains of your customers, and then proving value to handling objections gracefully, this book provides step-by-step details and real-world examples for mastering each stage. Readers will learn to leverage additional items, enhance the overall customer experience, and foster long-term relationships that lead to customer retention and advocacy. With a focus on exceptional customer service, this book empowers Sales Professionals and aspiring Entrepreneurs to Create a Position of Advantage in their Markets, ensuring they Monopolize Success in Today's Competitive Business World.

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

From the airlines we fly to the food we eat, how a tiny group of corporations have come to dominate every aspect of our lives—by one of our most intrepid and accomplished journalists "If you're looking for a book . . . that will get your heart pumping and your blood boiling and that will remind you why we're in these fights—add this one to your list." —Senator Elizabeth Warren on David Dayen's Chain of Title Over the last forty years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations. Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market. This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications. If you are sick you can go to one of three main pharmacies to fill your prescription, and if you end up in a hospital almost every accessory to heal you comes from one of a handful of large medical suppliers. Dayen, the editor of the American Prospect and author of the acclaimed Chain of Title, provides a riveting account of what it means to live in this new age of monopoly and how we might resist this corporate hegemony. Through vignettes and vivid case studies Dayen shows how these monopolies have transformed us, inverted us, and truly changed our lives, at the same time providing readers with the raw material to make monopoly a consequential issue in American life and revive a long-dormant antitrust movement.

Henry James defied posterity to disturb his bones: he was adamant that his legacy be based exclusively on his publications and that his private life and writings remain forever private. Despite this, almost immediately after his death in 1916 an intense struggle began among his family and his literary disciples to control his posthumous reputation, a struggle that was continued by later generations of critics and biographers. Monopolizing the Master gives a blow-by-blow account of this conflict, which aroused intense feelings of jealousy, suspicion, and proprietorship among those who claimed to be the just custodians of James's literary legacy. With an unprecedented amount of new evidence now available, Michael Anesko reveals the remarkable social, political, and sexual intrigue that inspired—and influenced—the deliberate construction of the Legend of the Master.

Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. This book shows you how to win and hold on to that crucial market segment that can make you rich. It provides a different way to think, take action and stay ahead of the game.

In Defense of Monopoly offers an unconventional but empirically grounded argument in favor of market monopolies. Authors McKenzie and Lee claim that conventional, static models exaggerate the harm done by real-world monopolies, and they show why some degree of monopoly presence is necessary to maximize the improvement of human welfare over time. Inspired by Joseph Schumpeter's suggestion that market imperfections can drive an economy's long-term progress, In Defense of Monopoly defies conventional assumptions to show readers why an economic system's failure to efficiently allocate its resources is actually a necessary precondition for maximizing the system's long-term performance: the perfectly fluid, competitive economy idealized by most economists is decidedly inferior to one characterized by market entry and exit restrictions or costs. An economy is not a board game in which players compete for a limited number of properties, nor is it much like the kind of blackboard games that economists use to develop their monopoly models. As McKenzie and Lee demonstrate, the creation of goods and services in the real world requires not only competition but the prospect of gains beyond a normal competitive rate of return.