How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope. Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women’s magazines like Glamour and Real Simple, only they’re churning it out daily and that content is their lives. We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you’re a mother reading this (and maybe even if you’re not!), you are an arm’s length away from something you’ve purchased because a momfluencer made it look good. Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz’s Belabored and Jia Tolentino’s Trick Mirror, Momfluenced argues that momfluencers don’t simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family. Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.

Buzz Books 2023: Spring/Summer is the 22th volume in our popular sampler series. As always, Buzz Books presents passionate readers with an insider’s look at 54 of the buzziest books due out this season. Such major bestselling authors as Ryan Holiday, Nancy Horan, Kate Morton, and Abraham Verghese are featured, along with literary greats Jamel Brinkley, Eleanor Catton, Patrick DeWitt, and Cathleen Schine. Other sure-to-be readers’ favorites are a fiction debut by celebrated nonfiction author Helen MacDonald and an adult debut by acclaimed YA author Elizabeth Acevedo. Buzz Books has had a particularly stellar track record with highlighting the most talented, exciting and diverse debut authors, and this edition is no exception. Shelly Read’s Go As A River, one of a bumper crop of 23 debuts titles, has already been sold to 27 countries. Among the others are Monica Brashears, Tembe Denton-Hurst, Katherine Lin, Janika Oza, and Tyriek White. Our robust nonfiction section covers such fascinating subjects as the native peoples in America; a literary memoir of growing up with a reggae musician father who was a member of a strict Rastafari sect; and a definitive biography of Martin Luther King, Jr. Bestselling stoicism guru Ryan Holliday offers wisdom for dads, while David Von Drehle provides wisdom from a 102-year-old. Finally, we present early looks at new work from young adult authors, including: Throwback by Maurene Goo, Queen Bee by Amalie Howard, and Lucha Of The Night Forest by Tehlor Kay Mejia. Be sure to look out for Buzz Books 2023: Fall/Winter, coming in May.

Part cultural criticism, part rueful confessional, a reformed brand strategist brings to light the impact of influence on us and our society and offers an escape in this ironically persuasive case for not being so easily influenced anymore. “Jessica Elefante practices what she preaches by rising above complaints to confront modern, twisted problems right in the face.”—Jaron Lanier, bestselling author of Ten Arguments for Deleting Your Social Media Accounts Right Now We live in a world that is under the influence. Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs. Yet rarely do we question these everyday influences of our modern times even as we go further down the path of unwell, unhappy, and unhinged. A high-spirited exploration through the troublesome influences of our world, Raising Hell, Living Well, Jessica Elefante’s eye-opening debut, follows one bullshit artist’s journey, from small-time salesperson to award-winning corporate strategist to founder of the digital wellbeing movement Folk Rebellion, in coming to terms with how she was wielding influence—and the forces she was under herself. With whip-smart writing and wry humor, Elefante’s collection of essays is a head-trip through her misadventures. From explaining productivity as a symptom of the influence of capitalism to how the wellness industry makes us feel more unwell or our unquestioning participation in oversharing, optimization, and instant gratification, she invites us to reexamine our world, our pasts, and ourselves through the lens of influence. Now a reformed brand strategist, Elefante lays bare her own culpability, sharing what she learned—and what she got wrong. She offers a new take on intentional living and provides a simple practice to deconstruct how the powers-that-be are attempting to modify our behaviors. Before you know it, you’ll be questioning everything from how you take your coffee to how our social institutions are structured. And you’ll learn how to live free from the influences around us—including Elefante herself. The much-needed subversive voice to demystify these times, Elefante will make you angry, make you laugh, and make you think about how you’re really living. Unpretentious, sharply observed, and devil-hearted, Raising Hell, Living Well holds out a hand to help you climb out from under the influence.