This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.

Multiculturalism in Korea formed in the context of its neoliberal, global aspirations, its postcolonial legacy with Japan, and its subordinated neocolonial relationship with the United States. The Korean ethnoscape and mediascape produce a complex understanding of difference that cannot be easily reduced to racism or ethnocentrism. Indeed the Korean word, injongchabyeol, often translated as racism, refers to discrimination based on any kind of “human category.” Explaining Korea’s relationship to difference and its practices of othering, including in media culture, requires new language and nuance in English-language scholarship. This collection brings together leading and emerging scholars of multiculturalism in Korean media culture to examine mediated constructions of the “other,” taking into account the nation’s postcolonial and neocolonial relationships and its mediated construction of self. “Anthrocategorism,” a more nuanced translation of injongchabyeol, is proffered as a new framework for understanding difference in ways that are locally meaningful in a society and media system in which racial or even ethnic differences are not the most salient. The collection points to the construction of racial others that elevates, tolerates, and incorporates difference; the construction of valued and devalued ethnic others; and the ambivalent construction of co-ethnic others as sympathetic victims or marginalized threats.

Multiculturalism in Korea formed in the context of its neoliberal, global aspirations, its postcolonial legacy with Japan, and its subordinated neocolonial relationship with the United States. The Korean ethnoscape and mediascape produce a complex understanding of difference that cannot be easily reduced to racism or ethnocentrism. Indeed the Korean word, injongchabyeol, often translated as racism, refers to discrimination based on any kind of “human category.” Explaining Korea’s relationship to difference and its practices of othering, including in media culture, requires new language and nuance in English-language scholarship. This collection brings together leading and emerging scholars of multiculturalism in Korean media culture to examine mediated constructions of the “other,” taking into account the nation’s postcolonial and neocolonial relationships and its mediated construction of self. “Anthrocategorism,” a more nuanced translation of injongchabyeol, is proffered as a new framework for understanding difference in ways that are locally meaningful in a society and media system in which racial or even ethnic differences are not the most salient. The collection points to the construction of racial others that elevates, tolerates, and incorporates difference; the construction of valued and devalued ethnic others; and the ambivalent construction of co-ethnic others as sympathetic victims or marginalized threats.

Women We Love: Femininities and the Korean Wave is an edited volume exploring femininities in and around the Korean Wave since 2000. While studies on the Korean Wave are abundant, there is a dearth of thought put toward the female-identifying stars, characters, and fans who shape and lead this crucial cultural movement. This collection of essays is one of the first works to focus on gender and the key female actors of this global phenomenon. Using “women” as an inclusive term extending to all those who self-define as women, this volume examines the role of women in K-pop and K-drama industries and fandom spaces, encompassing crucial intersectional topics such as queering of gender, dissemination of media, and fan culture. In addition to the communities engaged with visual culture of the Korean Wave, the audience for Women We Love will reflect the contributors to this text. They are K-pop and K-drama fans, queer, international; they are also academics of Asian histories, sociology, gender and sexuality, art history, and visual culture. The chapters are playful, intersectional, and will be adapted well into syllabi for media studies, gender studies, visual culture studies, sociology, and contemporary global history. “Women We Love goes far beyond the dyad of the flower boy Hallyu star and his female fan to offer readers an illuminating discussion of plural femininities in the Korean Wave since the turn of the millennium. The essays will answer many burning yet heretofore unanswered questions about the affective resonances and political significance of Korean popular culture’s gender dynamics, which have fascinated, puzzled, and at times frustrated many fans and observers. Rigorously interdisciplinary, yet grounded in textual detail, historical context, and material reception practices, this is a timely and valuable contribution to the study of gender, fandom, and global media.” —Michelle Cho, University of Toronto “This is a provoking and fascinating book—one of the most awaited books in Hallyu studies. Drawing from a multitude of feminist theories and case studies, this edited volume not only provides captivating and much-needed discussions but also critically expands the current debates in gender studies, feminism studies, and fan studies. This book is vital literature for researchers, students, and practitioners who are willing to advance their understanding of the Korean Wave from a new scope and angle.” —Dal Yong Jin, Simon Fraser University

Redefining Multicultural Families in South Korea: Reflections and Future Directions aims to reinvigorate contemporary discussions about Korean families that include immigrants by expanding the scope of what we consider to be multicultural families to include the families of undocumented migrant workers, divorced marriage immigrants, the families of Korean women with immigrant husbands, and by providing a nuanced look at their lives in Korea, not as newcomers but as first-generation immigrants.

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.

In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.