This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions