Metonymy in Language and Thought gives a state-of-the-art account of metonymic research. The contributions have different disciplinary and theoretical backgrounds in linguistics, psycholinguistics, psychology and literary studies. However, they share the assumption that metonymy is a cognitive phenomenon, a “figure of thought,” underlying much of our ordinary conceptualization that may be even more fundamental than metaphor. The use of metonymy in language is a reflection of this conceptual status. The framework within which metonymy is understood in this volume is that of scenes, frames, scenarios, domains or idealized cognitive models. The chapters are revised papers given at the Metonymy Workshop held in Hamburg, 1996.

Metaphor and Metonymy at the Crossroads is a collection of essays, most of them written from a cognitive linguistics standpoint by leading specialists in the fields of conceptual metaphor and metonymy, and conceptual integration (blending). The book has two main goals. One of them is to discuss in new, provocative ways the nature of these conceptual mappings in English and their interaction. The other goal is to explore by means of several detailed case studies the central role of these mappings in English. The studies are, thus, concerned with the operation of metaphor and metonymy in discourse, including literary discourse or with the effect of metaphorical and/or metonymic mappings on some aspects of linguistic structure, be it polysemy or grammar. The book is of interest to students and researchers in English and linguistics, English literature, cognitive psychology and cognitive science.

Textual Metonymy employs a theoretical framework combining rhetoric, figurative theory and textlinguistics. In the process, a very full historical account of treatments of metonymy from classical traditions up to the present time is given and critiqued. The author proposes a semiotic approach to the treatment of metonymy, on the basis of which a textual model of metonymy as a process of representation is developed to account for text cohesion and text coherence.

with the advent of Cognitive Linguistics, metonymy and metaphor are now recognized as being not only ornamental rhetorical tropes but fundamental figures of thought that shape, to a considerable extent, the conceptual structure of languages. The present volume goes even beyond this insight to propose that grammar itself is metonymical in nature (Langacker) and that conceptual metonymy and metaphor leave their imprints on lexicogrammatical structure.

The general aim of this book is to contribute to a better understanding of metonymy, using the theoretical framework of cognitive linguistics. The book argues for a conceptual rather than purely linguistic basis for metonymy and explores distinctions between metonymy and other figurative language.

While cognitive linguists are essentially in agreement on both the conceptual nature and the fundamental importance of metonymy, there remain disagreements on a number of specific but, nevertheless, crucial issues. Research questions include: Is metonymy a relationship between entities or domains ? Is it necessarily referential? What is meant by the claim that metonymy is a stand-for relationship? Can metonymy be considered a mapping? How can it be distinguished from active zones or facets ? Is it a prototype category? The ten contributions of the present volume address such core issues on the basis of the latest research results. The volume is unique in being devoted exclusively to the delimitation of the notion of metonymy without ignoring points of divergence among the various contributors, thus paving the way towards a consensual conception of metonymy."

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.