Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

In today's digital age, social media has become a powerful tool that can greatly impact the reputation and image of public figures, brands, and organizations. With millions of active users and the ability to instantly reach a global audience, social media platforms have the potential to amplify both positive and negative messages. This subchapter, titled "Understanding Social Media Crisis Management," aims to provide public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with valuable insights and strategies to effectively navigate and mitigate crises on social media platforms. The subchapter begins by emphasizing the importance of understanding the dynamics of social media crises. It delves into the potential triggers and common scenarios that can lead to a crisis, such as offensive posts, negative reviews, data breaches, or viral controversies. By comprehending these triggers, public figures can better anticipate and prepare for potential crises, enabling them to respond swiftly and effectively. The content then moves on to discuss damage control tactics for public figures on social media platforms. It highlights the significance of monitoring online conversations and mentions, as well as the importance of having a well-defined crisis management plan in place. The subchapter explores various strategies for handling crises, such as acknowledging the issue, apologizing if necessary, and providing transparent and timely updates. It also emphasizes the need to tailor the response based on the severity and nature of the crisis, as well as the target audience. Furthermore, the subchapter delves into the role of social media influencers and entrepreneurs in crisis management. It provides insights on how influencers can protect their personal brand during a crisis and shares tips for entrepreneurs on maintaining their reputation in the face of negative feedback or online attacks. It also explores the ethical considerations and potential legal ramifications that public figures, influencers, and brands should be aware of when managing a crisis on social media platforms. In conclusion, "Understanding Social Media Crisis Management" equips public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with essential knowledge and strategies to effectively handle crises on social media platforms. By understanding the triggers, implementing damage control tactics, and navigating the unique challenges of social media, public figures can protect their reputation, maintain public trust, and emerge stronger from any crisis they encounter.

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.