"This is our vision of what the promised digital land is likely to look like this is our advice on how to best prepare for it." - from Mastering the Digital Marketplace As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot. Based on research developed within A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving-and thriving-in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models. In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on: * The value of time * Digital containers and content * A new business model-the Digital Value Network (DVN) * The evolution of organizational structures * Creating digital value Written by a leading authority in conjunction with one of today's leading global management consulting firms, this is a must read for anyone looking to understand-and master-the digital marketplace. The Last Word on the Digital Economy "Wall Street is increasingly focused on the value-added competencies of corporations. By outlining a practical guide to succeed in the digital economy, this book provides executives with a framework to maximize shareholder value. That's what makes this book such a valuable resource." - Elizabeth Mackay Chief Investment Strategist, Bear, Stearns & Co. Inc. "The digital future is present! This fascinating book patiently guides you through today's high-tech arena with countless examples and valuable insight." - Stephen R. Covey Author of 7 Habits of Highly Effective People "Mastering the Digital Marketplace is as good a navigational aid [to the electronic economy] as you will find anywhere. Doug Aldrich works with these issues every day, and his practical experience shines through on every page." - Thomas H. Davenport Professor of Management Information Systems Boston University School of Management "Mastering the Digital Marketplace is a 'must read' for senior management if they intend to ensure the survival and growth of their companies in the digital economy . . . The case studies and vignettes provide invaluable lessons learned if only the reader takes the time to read and think." - John G. Sifonis Author of Net Ready: Corporation on a Tightrope and Dynamic Planning "Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation

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E-commerce Hustle: Mastering Success in the Digital Marketplace is a comprehensive guide that navigates the fast-paced world of online commerce with strategic insights and practical advice. From understanding the foundational elements of e-commerce to implementing cutting-edge digital marketing strategies, this book equips readers with the tools to thrive in today's competitive landscape. Discover how to build and optimize your online presence, harness the power of social media for customer engagement, and streamline logistics and fulfillment processes. Whether you're a seasoned entrepreneur or new to the e-commerce scene, "E-commerce Hustle" provides actionable steps, case studies, and future trends to help you leverage technology and innovation for sustainable growth and profitability in your online business endeavors

Are You Ready to Dominate the Digital Sales Landscape and Achieve Unprecedented Success? Are you struggling to adapt your sales strategies to the digital marketplace? Do you find yourself overwhelmed by the complexities of virtual selling, unsure of where to start or how to stand out? Have you been searching for a comprehensive guide to navigate the challenges of selling in today's online world? In "Mastering Virtual Selling," renowned sales expert Chidiebere Iroegbu draws upon years of experience in the field, having helped countless professionals overcome the hurdles of virtual selling. With a deep understanding of the common struggles faced by sales professionals in the digital age, Iroegbu provides practical insights and proven strategies to help you thrive in the competitive online marketplace. Unlock the secrets to building authentic connections with clients in a virtual setting. Learn how to leverage technology to enhance your sales presentations and demonstrations. Discover effective techniques for overcoming objections and closing deals remotely. Master the art of virtual negotiation and persuasion to seal the deal every time. Explore innovative approaches to prospecting and lead generation in the digital era. Gain confidence in your ability to deliver compelling virtual sales pitches that captivate your audience. Develop a strategic mindset for adapting to the ever-evolving landscape of virtual selling. Elevate your sales game and achieve unparalleled success in the digital marketplace. If you want to revolutionize your approach to virtual selling, drive unparalleled results, and emerge as a leader in your industry, then scroll up and buy this book today.

This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.