Doing Business in Korea is a timely book of information for succeeding in the challenging environment of Korea, the world's 13th largest economy. the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you'll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional. With information ranging from Korean cultural and historical background to business etiquette, women's status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.

'Business Korea' offers a smooth and problem-free transition between the American and South Korean business cultures. A concise, at-a-glance comparison of business styles, practices and social customs.

The South Korean economy was a spectacularly successful twentieth century story. This book, first published in 1987, examines many important aspects of the Korean way of doing business, and provides a valuable guide not only to the business practices of South Korea, but also to the attitudes of western potential business partners.

Korean has been called "the most logical language there is," and with this friendly and thorough introduction you can quickly begin speaking conversational Korean! With a lighthearted and effective approach, Korean for Beginners starts by showing you just how reasoned and logical the Korean alphabet--hangul--actually is, and helps you master it quickly. Using realistic situations and conversations needed in modern Korea, commonly used vocabulary and detailed lessons, soon you'll be able to say with pride, "I know Korean!" This book is for people who want a grasp of how to speak, write and understand Korean--and who want to enjoy things while they're at it! Filled with fun manga illustrations and practical situations Online companion audio recordings provide native-speaker pronunciation of words and phrases 40 short videos by teacher Bryan Park teach you how to pronounce the Hangul alphabet, vowels, and consonants After completing Korean for Beginners you will be able to: Speak Korean as its spoken today, and read Korean hangul with ease! Converse with confidence using practical phrases and dialogues Successfully communicate in modern Korean situations, such as navigating cities, ordering food in restaurants or making plans All companion content is accessible on tuttlepublishing.com/downloadable-content

Learn the ins and outs of conducting business in South Korea. South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just a fraction of Japan's land area, less than half its population, and no natural resources—how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful? To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them—whether in Korea or elsewhere. The Korean Way in Business is a must-read for business professionals who wish to know the secrets underlying the commercial practices and business success of modern-day Koreans.

The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was only available to some of the wealthiest organizations. The ideas presented in this book will help the reader better conduct dialogue with themselves and others leading to optimal outcomes for all. Written for the mass market, this book is a must-read for CEO's and senior staff. It reinvigorates the trainer's approach to interactions with people on all spectrums within the negotiation.