The social-research organization Mass-Observation was founded in 1937. In this book, the true extent and significance of Mass-Observation's unique role in the formation of postwar Britain's idea of itself through the examination of everyday life across the long twentieth century. An excellent guide to Mass-Observation and the period generally, this scholarly work also provides surprising insights into the role social research has played in the development of policy and mass democracy.

Mass Observation was founded in 1937 with the aim of researching the everyday lives of ordinary people in Britain. One of its best-loved publications is The Pub and the People (1943), a unique study of one of Britain's best-loved pastimes, describing how people behaved in pubs, what and how much they drank, and the decor and layout of the average pre-war alehouse. Alongside sociological interest it offers amusing insights into an era when supping pints was only for the roughest customers, and beer was considered helpful not only to general health ('There is no bad ale, so Grandma said') but also (contra the porter in Macbeth) to the act of love. 'The authors of this book have unearthed much curious information.' George Orwell, Listener 'Anyone with an interest in the history of beer and pubs in Britain ought to read it.' Boak and Bailey's Beer Blog

A fascinating re-evaluation of the social history of the second world war, looking at the diaries kept by nine 'ordinary' people in wartime Britain for the Mass Observation social research organization.

During the crisis of the Second World War in Britain, official Air Raid Precautions made the management of daily life a moral obligation of civil defence by introducing new prescriptions for the care of homes, animals, and persons displaced through evacuation. This book examines how the Mass-Observation movement recorded and shaped the logics of care that became central to those daily routines in homes and neighbourhoods. Kimberly Mair looks at how government publicity campaigns communicated new instructions for care formally, while the circulation of wartime rumours negotiated these instructions informally. These rumours, she argues, explicitly repudiated the improper socialization of evacuees and also produced a salient, but contested, image of the host as a good wartime citizen who was impervious to the cultural invasion of the ostensibly 'animalistic', dirty, and destructive house guest. Mair also considers the explicit contestations over the value of the lives of pets, conceived as animals who do not work with animal caregivers whose use of limited provisions or personal sacrifice could then be judged in the context of wartime hardship. Together, formal and informal instructions for caregiving reshaped everyday habits in the war years to an idealized template of the good citizen committed to the war and nation, with Mass-Observation enacting a watchful form of care by surveilling civilian feeling and habit in the process.

In the late 1930s the Lancashire town of Bolton witnessed a ground-breaking social experiment. Over three years, a team of ninety observers recorded, in painstaking detail, the everyday lives of ordinary working people at work and play - in the pub, dance hall, factory and on holiday. Their aim was to create an 'anthropology of ourselves'. The first of its kind, it later grew into the Mass Observation movement that proved so crucial to our understanding of public opinion in future generations. The project attracted a cast of larger-than-life characters, not least its founders, the charismatic and unconventional anthropologist Tom Harrisson and the surrealist intellectuals Charles Madge and Humphrey Jennings. They were joined by a disparate band of men and women - students, artists, writers and photographers, unemployed workers and local volunteers - who worked tirelessly to turn the idle pleasure of people-watching into a science. Drawing on their vivid reports, photographs and first-hand sources, David Hall relates the extraordinary story of this eccentric, short-lived, but hugely influential project. Along the way, he creates a richly detailed, fascinating portrait of a lost chapter of British social history, and of the life of an industrial northern town before the world changed for ever.

The third and final part of the hugely popular and critically acclaimed trilogy of diaries drawn from the Mass Observation Archive. Beginning at the height of the Blitz in 1940 and ending with wary victory four-and-a-half years later, this is the intimate story of five ordinary lives caught up in the most dramatic of events.