Marketing Research and Modeling: Progress and Prospects
Title | Marketing Research and Modeling: Progress and Prospects PDF eBook |
Author | Yoram Wind |
Publisher | Springer Science & Business Media |
Total Pages | 343 |
Release | 2013-06-05 |
Genre | Business & Economics |
ISBN | 0387286926 |
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
The Handbook of Marketing Research
Title | The Handbook of Marketing Research PDF eBook |
Author | Rajiv Grover |
Publisher | SAGE |
Total Pages | 726 |
Release | 2006-06-23 |
Genre | Business & Economics |
ISBN | 9781412909976 |
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Handbook of Marketing Decision Models
Title | Handbook of Marketing Decision Models PDF eBook |
Author | Berend Wierenga |
Publisher | Springer Science & Business Media |
Total Pages | 621 |
Release | 2008-09-05 |
Genre | Business & Economics |
ISBN | 0387782133 |
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Wiley International Encyclopedia of Marketing, 6 Volume Set
Title | Wiley International Encyclopedia of Marketing, 6 Volume Set PDF eBook |
Author | |
Publisher | John Wiley & Sons |
Total Pages | 1775 |
Release | 2011-02-07 |
Genre | Business & Economics |
ISBN | 1405161787 |
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Quantitative Models in Marketing Research
Title | Quantitative Models in Marketing Research PDF eBook |
Author | Philip Hans Franses |
Publisher | Cambridge University Press |
Total Pages | 222 |
Release | 2001-08-09 |
Genre | Business & Economics |
ISBN | 1139428845 |
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
mODa 8 - Advances in Model-Oriented Design and Analysis
Title | mODa 8 - Advances in Model-Oriented Design and Analysis PDF eBook |
Author | Jesus Lopez-Fidalgo |
Publisher | Springer Science & Business Media |
Total Pages | 241 |
Release | 2007-05-14 |
Genre | Mathematics |
ISBN | 3790819522 |
This volume contains the proceedings of the 8th Workshop on Model-Oriented Design and Analysis. It offers leading and pioneering work on optimal experimental designs, both from a mathematical/statistical point of view and with regard to real applications. Scientists from all over the world have contributed to this volume. Primary topics are designs for nonlinear models and applications to experimental medicine.
The Handbook of Marketing Research
Title | The Handbook of Marketing Research PDF eBook |
Author | Rajiv Grover |
Publisher | SAGE Publications |
Total Pages | 721 |
Release | 2006-06-23 |
Genre | Business & Economics |
ISBN | 1452261539 |
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.