Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Bugs Bunny, Daffy Duck, Taz, Tweety Bird, and all your other favorite Looney Tunes stars are here in this grand slam collection of their wildest, wackiest, and dare we say LOONIEST comic book adventures! Will Wile E Coyote finally catch the Road Runner? Will PepŽ Le Pew get the girl? Don't miss the second collection of all the greatest moments from these classic characters!

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Published annually to give librarians and industry professionals a guide to the organizations, individuals, and products in the CD-ROM industry. It has information on over 3500 organizations worldwide, and a geographic, subject, names and nubers index.

A collection of reviews of individual albums, c2003-2006.