This book focuses on the theory and practice of maritime strategy and operations by the weaker powers at sea. Illustrated by examples from naval and military history, the book explains and analyzes the strategies of the weaker side at sea in both peacetime and wartime; in defense versus offense; the main prerequisites for disputing control of the sea; and the conceptual framework of disputing control of the sea. It also explains and analyzes in some detail the main methods of disputing sea control – avoiding/seeking decisive encounters, weakening enemy naval forces over time, counter-containment of enemy naval forces, destroying the enemy’s military-economic potential at sea, attacks on the enemy coast, defense of the coast, defense/capturing important positions/basing areas, and defense/capturing of a choke point. A majority of the world’s navies are currently of small or medium-size. In the case of a war with a much stronger opponent, they would be strategically on the defensive, and their main objective then would be to dispute control of the sea by a stronger side at sea. This book provides a practical guide to such a strategy. This book would be of much interest to students of naval power, maritime security, strategic studies and military/naval history.

Forfatteren beskriver den amerikanske sømilitære strategi i 1980'erne og diskuterer den set i et historisk perspektiv, herunder overvejelser om, hvordan fremtidens sømilitære strategier ville se ud.

A brilliant and important book about Australia’s future Can Australia defend itself in the Asian century? How seriously ought we take the risk of war? Do we want to remain a middle power? What kind of strategy, and what Australian Defence Force, do we need? In this groundbreaking book, Hugh White considers these questions and more. With exceptional clarity and frankness, he makes the case for a reconceived defence of Australia. Along the way he offers intriguing insights into history, technology and the Australian way of war. Hugh White is the country’s most provocative, revelatory and yet realistic commentator on Australia’s strategic and defence orientation. In an age of power politics and armed rivalry in Asia, it is time for fresh thinking. In this controversial and persuasive contribution, White sets new terms for one of the most crucial conversations Australia needs to have. ‘This book, by one of Australia’s leading defence policy thinkers, will be a very important contribution to our national discussion in coming years. Hugh White tackles many challenging issues and opens up the new debate that we need to have as Australia plots its course through a changing international environment.’—Robert O’Neill, former Chichele Professor of the history of war, University of Oxford ‘Hugh White is among our most knowledgeable and practised strategists. While I am strongly supportive of the US alliance, How to Defend Australia is a serious work from a serious patriot that requires close reading. It deserves a wide audience.’—Kim Beazley

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Rear Admiral Raja Menon contends that nations embroiled in Continental wars have historically had poor maritime strategies. He develops the argument that navies that have been involved in such wars have made poor contributions to politial objectives, and outlines future strategies.

This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.