Manager's Guide to Excellence in Public Relations and Communication Management

Manager's Guide to Excellence in Public Relations and Communication Management
Title Manager's Guide to Excellence in Public Relations and Communication Management PDF eBook
Author David M. Dozier
Publisher Routledge
Total Pages 271
Release 2013-10-18
Genre Business & Economics
ISBN 1136688323

Download Manager's Guide to Excellence in Public Relations and Communication Management Book in PDF, Epub and Kindle

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management
Title Excellence in Public Relations and Communication Management PDF eBook
Author James E. Grunig
Publisher Routledge
Total Pages 681
Release 2013-10-18
Genre Business & Economics
ISBN 1136691758

Download Excellence in Public Relations and Communication Management Book in PDF, Epub and Kindle

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

The Future of Excellence in Public Relations and Communication Management

The Future of Excellence in Public Relations and Communication Management
Title The Future of Excellence in Public Relations and Communication Management PDF eBook
Author Elizabeth L. Toth
Publisher Routledge
Total Pages 682
Release 2009-03-04
Genre Business & Economics
ISBN 1135250685

Download The Future of Excellence in Public Relations and Communication Management Book in PDF, Epub and Kindle

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Excellent Public Relations and Effective Organizations

Excellent Public Relations and Effective Organizations
Title Excellent Public Relations and Effective Organizations PDF eBook
Author James E. Grunig
Publisher Routledge
Total Pages 774
Release 2003-01-30
Genre Business & Economics
ISBN 1135692874

Download Excellent Public Relations and Effective Organizations Book in PDF, Epub and Kindle

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

A Manager's Guide To PR Projects

A Manager's Guide To PR Projects
Title A Manager's Guide To PR Projects PDF eBook
Author Patricia J. Parsons
Publisher Routledge
Total Pages 85
Release 2003-10-17
Genre Business & Economics
ISBN 1135624771

Download A Manager's Guide To PR Projects Book in PDF, Epub and Kindle

This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.

Public Relations and Communication Management

Public Relations and Communication Management
Title Public Relations and Communication Management PDF eBook
Author Krishnamurthy Sriramesh
Publisher Routledge
Total Pages 472
Release 2013-06-07
Genre Language Arts & Disciplines
ISBN 1136159258

Download Public Relations and Communication Management Book in PDF, Epub and Kindle

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Excellence in Internal Communication Management

Excellence in Internal Communication Management
Title Excellence in Internal Communication Management PDF eBook
Author Rita Linjuan Men
Publisher Business Expert Press
Total Pages 229
Release 2016-12-26
Genre Business & Economics
ISBN 1631576763

Download Excellence in Internal Communication Management Book in PDF, Epub and Kindle

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.