Making and Marketing Arms
Title | Making and Marketing Arms PDF eBook |
Author | Edward A. Kolodziej |
Publisher | Princeton University Press |
Total Pages | 546 |
Release | 2014-07-14 |
Genre | Business & Economics |
ISBN | 1400858771 |
France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
The Political Economy of Making and Marketing Arms
Title | The Political Economy of Making and Marketing Arms PDF eBook |
Author | Edward A. Kolodziej |
Publisher | |
Total Pages | 55 |
Release | 1989 |
Genre | Arms control |
ISBN |
MARKETING security assistance
Title | MARKETING security assistance PDF eBook |
Author | |
Publisher | |
Total Pages | 0 |
Release | 1987 |
Genre | |
ISBN |
Making a Killing
Title | Making a Killing PDF eBook |
Author | Jonas D. Kempf |
Publisher | |
Total Pages | 78 |
Release | 2016 |
Genre | |
ISBN |
This thesis attempts to put arms transfers and the modern defense industry in historical context by identifying the drivers of change in the trade and production of arms over time. To this end, a review of the literature on the arms trade up to the Second World War comprises the first part of the study, presenting a largely qualitative overview of shifts in the flow of arms, the location of the world’s arms-producing centers, and changes in attitudes towards transfers as they have affected the trade, using data when available. The second half of the study provides a data-driven analysis of trends in the international arms trade since 1950, the earliest year in which data was collected consistently. As in the previous half, its focus is on developments in the supply andr ecipient side of the market, in addition to the events that have impacted arms production.The final section of the thesis concludes by providing the policy implications of the findings.
Entrepreneurial Marketing
Title | Entrepreneurial Marketing PDF eBook |
Author | Leonard M. Lodish |
Publisher | John Wiley & Sons |
Total Pages | 289 |
Release | 2002-03-14 |
Genre | Business & Economics |
ISBN | 0471040207 |
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Guerrilla Marketing For Dummies
Title | Guerrilla Marketing For Dummies PDF eBook |
Author | Jonathan Margolis |
Publisher | John Wiley & Sons |
Total Pages | 386 |
Release | 2008-11-24 |
Genre | Business & Economics |
ISBN | 0470457805 |
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Marketing Research Essentials
Title | Marketing Research Essentials PDF eBook |
Author | Carl McDaniel, Jr. |
Publisher | Wiley |
Total Pages | 528 |
Release | 2009-12-21 |
Genre | Business & Economics |
ISBN | 9780470169704 |
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.