Although acupuncture is currently experiencing a great increase in acceptance and growth, many acupuncturists are failing to earn a living. Recent statistics suggest that nearly 9 out of 10 acupuncturists end-up in private practice but most of those are struggling to earn solid incomes. This book offers candid and comprehensive advice about what it really takes to manage a successful acupuncture practice in the West today. Readers will learn the unique combination of skills needed to make acupuncture services effective and affordable while still allowing practitioners to earn a comfortable living. Distilled from 25 years of full-time private practice this is real-world advice offered by one of the acupuncture profession's most experienced practitioners and authors. "Not strictly a clinical guide, or a business book, or a political treatise, but rather an original fusion of the most important aspects of all three, Making Acupuncture Pay should be required reading for every student of acupuncture, for any acupuncturist who's struggling to make a practice work, and well, for any acupuncturist...PERIOD " -Brent Ottley, L.Ac. "This book should be required reading before one enrolls in acupuncture school, as each chapter addresses the fundamental concepts and realistic prospects of the graduate earning a living as an acupuncturist." -Pamela Howard, acupuncture student Matthew Bauer began his practice in 1986 immediately after obtaining his State acupuncture license and as the sole source of support for his family of four. Learning how to manage his practice by trial and error, Matthew currently sees between 75-100 patients a week. In addition to his busy practice, Matthew also became involved with acupuncture organizations and as a consultant for the insurance industry helping to pioneer acupuncture HMO plans. He is the author of The Healing Power of Acupressure and Acupuncture, which explores the Taoist roots of Chinese medicine as a means of educating the public about acupuncture's benefits. With Making Acupuncture Pay, Matthew begins his efforts to help fellow acupuncturists achieve the level of practice success he has been blessed to enjoy.

If you are starting a practice for the first time or your existing practice needs a kick-start, this is the book/CD Rom package you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text, the companion CD Rom alone is worth the price. * advice and stories from real practitioners all over the U.S. and Canada * scores of pages of downloadable forms, letters, work sheets, and templates on the CD Rom so you don't have to invent them yourself * a well-organized, easy-to-read, compact and humor-filled writing style * condensed "points to ponder" at the end of each chapter * hundreds or resources, websites, and tips to make your professional life easy * Many effective marketing ideas * New chapter on buying and selling a practice

Most people don't understand health insurance, and insurance companies know it. Unfair denials, late payments, and hopeless confusion are the norm. At last there is a solution. In eight easy steps, Making Them Pay gives practical advice about the things that drive people crazy. Like: -Figuring out what health plans really say -Understanding what benefits they provide -Finding, and understanding, the exclusions -Determining what health plans really cost -How to talk to customer service, and other painful details -Easy ways to keep good records -Laws that can change your life-like the mandatory benefits laws in all fifty states -How to prepare successful appeals Along with this useful advice, Making Them Pay offers a much-needed sense of humor. It's filled with cartoons, sidebars, and vignettes that will make you laugh as you learn. Based on Rhonda D. Orin's extensive experience as a litigator, a journalist, and a mother fighting her own family's insurance battles, Making Them Pay is the book your health insurer doesn't want you to read. "A compact reference [that] simplifies a convoluted subject. -

An invaluable guide for anyone beginning a career in acupuncture, this book offers a unique and supportive insight into the challenges and the pitfalls that the novice acupuncturist is likely to encounter, and provides encouragement and down-to-earth ideas for tackling them. Written in an easy-to-read conversational style with useful case studies throughout, this book will help newly-qualified acupuncturists to reflect on what kind of practitioner they want to be. It addresses styles of working, common mistakes, confidence with patients, becoming a better practitioner, and how to think about success and failure in the treatment room. The ultimate goal is to ensure that the practitioner ends the day refreshed and enlivened by the work and has confidence in the treatments given.

Medical care in nineteenth-century China was spectacularly pluralistic: herbalists, shamans, bone-setters, midwives, priests, and a few medical missionaries from the West all competed for patients. This book examines the dichotomy between "Western" and "Chinese" medicine, showing how it has been greatly exaggerated. As missionaries went to lengths to make their medicine more acceptable to Chinese patients, modernizers of Chinese medicine worked to become more "scientific" by eradicating superstition and creating modern institutions. Andrews challenges the supposed superiority of Western medicine in China while showing how "traditional" Chinese medicine was deliberately created in the image of a modern scientific practice.

Do you know the precise location and actions of BL-17? Do you really know the difference between the finger-cun and body-cun? Did you know that many of the master points are located on the ren mai? You don't have much time to spend for looking for points for particular conditons. Answers to these questions and much more are all waiting for you in this book by Gertrude Kubiena and her team.. They have succeeded in presenting acupuncture and TCM in a concise way, pointing out principles and connections and therefore making clinical application easier. Features Unique presentation of all meridian pathways and points in one illustration Includes specific features and usage for particular conditions of each point All points for a particular disorder accessible in one glance - for easier use in the clinic and time-saving

#1 International Bestseller Anxiety transforms from a crutch into an ally with this empowering self-help guide to mastering fear Caroline Foran is not here to “cure” your anxiety. When crippling panic attacks upended her job, her health, and her life, she tried everything—from Cognitive Behavioral Therapy to acupuncture, and yoga to medication. She found that there’s no such thing as a stress-free life . . . but, armed with the right tool kit, she could live with anxiety, and not spend her days running away from it. In Own It., Caroline shares her hard-earned knowledge and kick-*ss strategies, including: A panic attack rescue guide The Assess & Address technique (how to get to the root of the problem) The brain chemistry behind anxiety (and how to outsmart it) How to break down the negativity bias. Drawing on her lived experience, plus insights from mental-health professionals, Caroline will help you ditch your fear and anxiety—and own it!