The dream of the suburb is an old one in America. For more than a century, city dwellers have sought to escape the crowding and pollution of industrial centers for the quiet streets and green spaces on their fringes. In the 1930s, that dream inspired the largest migration of Americans in the twentieth century and led to the creation of Greendale, Wisconsin, one of three planned communities initially begun to resettle the rural poor hit hard by the Great Depression. This idea, though, quickly developed into a plan to revitalize cities and stabilize farming communities around the nation. The result was three “greenbelt towns” built from scratch, expressly for working-class families and within easy commuting distance of urban employment. Greendale, completed in 1938, was consciously designed as a midwestern town in both its physical character and social organization, where ordinary citizens could live in a safe, attractive, economical community that was in harmony with the surrounding farmland. “Main Street Ready-Made” examines Greendale as an outgrowth of public policy, an experiment in social engineering, and an organic community that eventually evolved to embrace a huge shopping mall, condominiums, and expensive homes while still preserving much of the architecture and ambiance of the original village. A snapshot of 1930s idealism and ingenuity, “Main Street Ready-Made” makes a significant contribution to the history of cities, suburbs, and social planning in mid-century America.

"A gem from one of the most brilliant minds in personal finance." — Ben Stein, author, actor, TV personality, and New York Times columnist In a financial world gone mad, you still need to manage your money, put your kids through college, and save for retirement. To the rescue comes Jonathan Clements with 21 easy-to-follow rules to help you secure your financial future. Clements has spent a quarter century demystifying Wall Street for ordinary, real people on Main Street, including more than thirteen years as the Wall Street Journal's hugely popular personal-finance columnist. In The Little Book of Main Street Money, Clements brings us back to basics, with commonsense suggestions for intelligent money management. Chock-full of financial guidance that will stand up in any market, the book also reflects a financial philosophy that Clements has developed over a lifetime of watching Wall Street and writing about money—and that is even more important in the current volatile market. From the big picture (home, retirement, financial happiness) to the micro (taxes, inflation, investment costs), he offers clear-cut advice for taking control of your financial life, detailing the strategies needed to thrive in today's tough economic times. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, whether starting out or soon retiring. Each chapter reads like a Clements column—clear, pithy, and feisty. From the obvious to the counterintuitive, the truths will bolster your returns, cut your costs, and give you financial peace of mind. Collectively, the 21 truths show you how to think about your entire financial life—not just stocks and bonds, but your home, your debts, your financial promises to your children, your income-earning ability, and so much more. They will help you not only survive today's treacherous financial terrain, but also prepare you for success tomorrow. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to stay grounded in the midst of so much financial insanity.

Carol Milford grows up in a mid-sized town in Minnesota before moving to Chicago for college. After her education, during which she’s exposed to big-city life and culture, she moves to Minneapolis to work as a librarian. She soon meets Will Kennicott, a small-town doctor, and the two get married and move to Gopher Prairie, Kennicott’s home town. Carol, inspired by big-city ideas, soon begins chafing at the seeming quaintness and even backwardness of the townsfolk, and their conservative, self-satisfied way of life. She struggles to try to reform the town in her image, while finding meaning in the seeming cultural desert she’s found herself in and in her increasingly cold marriage. Gopher Prairie is a detailed, satirical take on small-town American life, modeled after Sauk Centre, the town in which Lewis himself grew up. The town is fully realized, with generations of inhabitants interacting in a complex web of village society. Its bitingly satirical portrayal made Main Street highly acclaimed by its contemporaries, though many thought the satirical take was perhaps a bit too dark and hopeless. The book’s celebration and condemnation of small town life make it a candidate for the title of the Great American Novel. Main Street was awarded the 1921 Pulitzer Prize, but the decision was overturned by the prize’s Board of Trustees and awarded instead to Edith Wharton for The Age of Innocence. When Lewis went on to win the 1926 Pulitzer for Arrowsmith, he declined it—with the New York Times reporting that he did so because he was still angry at the Pulitzers for being denied the prize for Main Street. Despite the book’s snub at the Pulitzers, Lewis went on to win the Nobel Prize in Literature in 1930, with Main Street being cited as one of the reasons for his win.

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100 Cities. 100 Entrepreneurs. 9 Keys for Success. Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success. Glauser has distilled hours of interviews and research to present the nine keys for: • Building a purpose-driven business • Meeting important community needs • Developing a supporting cast • Working with a zealous tenacity • Giving mind-boggling customer service • Diversifying revenue streams • Giving back to the broader community • And ultimately, creating the lifestyle of your dreams Readers will learn how to achieve their own dreams and won’t need a 30-page business plan, venture capital, or an exit strategy. All they need to do is implement nine keys for success. Not everyone can build a Facebook, Google or eBay, but anyone with passion and tenacity can do what these entrepreneurs all across America are doing.

The first of Sinclair Lewis’s great successes, Main Street shattered the sentimental American myth of happy small-town life with its satire of narrow-minded provincialism. Reflecting his own unhappy childhood in Sauk Centre, Minnesota, Lewis’s sixth novel attacked the conformity and dullness he saw in midwestern village life. Young college graduate Carol Milford moves from the city to tiny Gopher Prairie after marrying the local doctor, and tries to bring culture to the small town. But her efforts to reform the prairie village are met by a wall of gossip, greed, conventionality, pitifully unambitious cultural endeavors, and—worst of all—the pettiness and bigotry of small-town minds. Lewis’s portrayal of a marriage torn by disillusionment and a woman forced into compromises is at once devastating social satire and persuasive realism. His subtle characterizations and intimate details of small-town America make Main Street a complex and compelling work and established Lewis as an important figure in twentieth-century American literature.

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