This book presents a selective, introductory reading of key texts in the history of magic from antiquity forward, in order to construct a suggestive conceptual framework for disrupting our conventional notions about rhetoric and literacy. Offering an overarching, pointed synthesis of the interpenetration of magic, rhetoric, and literacy, William A. Covino draws from theorists ranging from Plato and Cornelius Agrippa to Paulo Freire and Mary Daly, and analyzes the different magics that operate in Renaissance occult philosophy and Romantic literature, as well as in popular indicators of mass literacy such as "The Oprah Winfrey Show" and The National Enquirer. Magic, Rhetoric, and Literacy distinguishes two kinds of magic-rhetoric that continue to affect our psychological and cultural life today. Generative magic-rhetoric creates novel possibilities for action, within a broad sympathetic universe of signs and symbols. Arresting magic-rhetoric attempts to induce automatistic behavior, by inculcating rules and maxims that function like magic ritual formulas: JUST SAY NO. In this connection, the literate individual is one who can interrogate arresting language, and generate "counter-spells."

This book presents a selective, introductory reading of key texts in the history of magic from antiquity forward, in order to construct a suggestive conceptual framework for disrupting our conventional notions about rhetoric and literacy. Offering an overarching, pointed synthesis of the interpenetration of magic, rhetoric, and literacy, William A. Covino draws from theorists ranging from Plato and Cornelius Agrippa to Paulo Freire and Mary Daly, and analyzes the different magics that operate in Renaissance occult philosophy and Romantic literature, as well as in popular indicators of mass literacy such as “The Oprah Winfrey Show” and The National Enquirer. Magic, Rhetoric, and Literacy distinguishes two kinds of magic-rhetoric that continue to affect our psychological and cultural life today. Generative magic-rhetoric creates novel possibilities for action, within a broad sympathetic universe of signs and symbols. Arresting magic-rhetoric attempts to induce automatistic behavior, by inculcating rules and maxims that function like magic ritual formulas: JUST SAY NO. In this connection, the literate individual is one who can interrogate arresting language, and generate “counter-spells.”

American Indian Rhetorics of Survivance presents an original critical and theoretical analysis of American Indian rhetorical practices in both canonical and previously overlooked texts: autobiographies, memoirs, prophecies, and oral storytelling traditions. Ernest Stromberg assembles essays from a range of academic disciplines that investigate the rhetorical strategies of Native American orators, writers, activists, leaders, and intellectuals.The contributors consider rhetoric in broad terms, ranging from Aristotle's definition of rhetoric as "the faculty . . . of discovering in the particular case what are the available means of persuasion," to the ways in which Native Americans assimilated and revised Western rhetorical concepts and language to form their own discourse with European and American colonists. They relate the power and use of rhetoric in treaty negotiations, written accounts of historic conflicts and events, and ongoing relations between American Indian governments and the United States. This is a groundbreaking collection for readers interested in Native American issues and the study of language. In presenting an examination of past and present Native American rhetoric, it emphasizes the need for an improved understanding of multicultural perspectives.

Political Literacy confronts and responds to the question: What is required of the citizens of a democracy to ensure their individual and social rights? Exploring the rhetoric of legal interpretation, this book answers that citizens must be so educated as to have an intellectual awareness of the inherently rhetorical nature of language. Political Literacy explodes the myth that justice is delivered in the measured, seemingly disinterested, written decisions of America's highest courts. Instead, it reveals the political nature of legal opinions and their necessarily ideological perspectives. Using arguments and examples from a variety of ancient and modern writers and thinkers, the book defines political literacy for the first time. Fredric Gale passionately calls for changes in the way the public is educated about the justice system and about the risk of complacency in this crucial area of public life.

This volume presents a representative cross-section of the more than 200 papers presented at the 1994 conference of the Rhetoric Society of America. The contributors reflect multi- and inter-disciplinary perspectives -- English, speech communication, philosophy, rhetoric, composition studies, comparative literature, and film and media studies. Exploring the historical relationships and changing relationships between rhetoric, cultural studies, and literacy in the United States, this text seeks answers to such questions as what constitutes "literacy" in a post-modern, high-tech, multi-cultural society?

"Rhetoric, broadly conceived as the art of making things matter, is both a practice and theory about that practice. In recent decades, scholars of rhetoric have turned to approaches that braid together poetics, performance, and philosophy into a "practical art." By practical art, they mean methods tested in practice, by trial and error, with a goal of offering something useful and teachable. This volume presents just such an account of rhetoric. The account here does not turn away from theory, but rather presumes and incorporates theoretical approaches, offering a collection of principles assembled in the heat and trials of public practice. The approaches ventured in this volume are inspired by the capacious conception of rhetoric put forth by historian of rhetoric Jeffrey Walker, who is perhaps best known for stressing rhetoric's educational mission and its contributions to civic life. The Practice of Rhetoric is organized into three sections designed to spotlight, in turn, the importance of poetics, performance, and philosophy in rhetorical practice. The volume begins with poetics, stressing the world-making properties of that word, in contexts ranging from mouse-infested medieval fields to the threat of toxin-ridden streams in the mid-twentieth century. Susan C. Jarratt, for instance, probes the art of ekphrasis, or vivid description, and its capacity for rendering alternative futures. Michele Kennerly explores a little-studied linguistic predecessor to prose-logos psilos, or naked speech-exposing the early rumblings of a separation between poetic and rhetorical texts even as it historicizes the idea of clothed or ornamented speech. In an essay on the almost magical properties of writing, Debra Hawhee considers the curious practice of people writing letters to animals in order to banish or punish them, thereby casting the epistolary arts in a new light. Part 2 moves to performance. Vessela Valiavitcharska examines the intertwining of poetic rhythm and performance in Byzantine rhetorical education, and how such practices underlie the very foundations of oratory. Dale Martin Smith draws on the ancient stylistic theory of Dionysius of Halicarnassus along with the activist work of contemporary poets Amiri Baraka and Harmony Holiday to show how performance and persuasion unify rhetoric and poetics. Most treatments of philosophy and rhetoric begin within a philosophical framework, and remain there, focusing on old tools like stasis and disputation. Essays in part 3 break out of that mold by focusing on the utility and teachability of rhetorical principles in education. Jeanne Fahnestock and Marie Secor update stasis, a classical framework that encourages aspiring rhetors to ask after the nature of things, their facts and their qualities, as a way of locating an argument's position. Mark Garrett Longaker probes the medieval practice of disputation in order to marshal a new argument about why, exactly, John Locke detested rhetoric, and the longstanding opposition between science and rhetoric as modes of proof that has lasting implications for the way argument works today. Ranging across centuries and contexts, the essays collected here demonstrate the continued need to attend carefully to the co-operation of descriptive language and normative reality, conceptual vocabulary and material practice, public speech and moral self-shaping. The volume promises to rekindle long-standing conversations about the public, world-making practice of rhetoric, thereby enlivening anew its civic mission"--

Ancient Non-Greek Rhetorics contributes to the recovery and understanding of ancient rhetorics in non-Western cultures and other cultures that developed independently of classical Greco-Roman models. Contributors analyze facets of the rhetorics as embedded within the particular cultures of ancient China, Egypt, Mesopotamia, the ancient Near East more generally, Israel, Japan, India, and ancient Ireland.