“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Do you wonder what the coming years hold for Artificial Intelligence? Discover how technological breakthroughs will change your world. Are you worried that AI will steal your job? Do you fear you’ll get left behind in the data-driven marketplace? Are you concerned about AI disrupting your life? Digital expert, speaker, and internationally recognized thought leader Lasse Rouhiainen has educated countless future-focused crowds in conferences around the world. Now he’s here to demystify the AI revolution and show you how this inevitable technology will help humankind produce cheaper, faster, and better than ever. Artificial Intelligence: 101 Things You Must Know Today About Our Future is a complete introduction to how emergent technologies impact every aspect of business, society, and humanity. Addressing the hottest topics in AI from self-driving cars, to chatbots and robotic healthcare, Rouhiainen’s comprehensive information answers your burning questions and addresses obvious fears. Armed with practical tools and strategies, you’ll learn how to best prepare for an extraordinary wave of innovation. In Artificial Intelligence: 101 Things You Must Know Today About Our Future, you’ll discover: - Chatbots, robots, other automated functions, and how these will revolutionize society - Which industries will be disrupted and how to forward-plan - How new jobs emerge and what skills you’ll need to take advantage of them - Why ethical standards and re-education are crucial for a modern workforce - Charts, visual guides, and infographics to expand your understanding and much, much more! Artificial Intelligence: 101 Things You Must Know Today About Our Future is your essential roadmap to guide you into the next generation. If you like straightforward explanations of complex issues, broad-ranging applications, and real-world examples, then you’ll love Lasse Rouhiainen’s detailed resource. Buy Artificial Intelligence to examine this major tech upheaval today!

The digitalization is currently fundamentally changing our world of work. One important trend in this context is the “platform economy”, with crowdworking platforms as an increasingly relevant platform type. Many of these crowdworking platforms and their surrounding work systems including participants, nformation, technologies, as well as processes and activities, are comparatively new and often designed incrementally. What is currently still lacking is systematic knowledge about the efficient design of such crowdworking platform systems (CWPS). This dissertation provides such design knowledge in the form of a nascent design theory. One important focus lies on the question how such CWPS should be designed to also use this novel form of work organization for more complex work. This dissertation furthermore shows how a close interlinking of external crowds and internal employees of an organization helps to harness the advantages of crowdworking while at the same time mitigates its disadvantages.

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

“Timely and important . . . It should be our North Star for the recovery and beyond.” —Hillary Clinton “Sperling makes a forceful case that only by speaking to matters of the spirit can liberals root their belief in economic justice in people’s deepest aspirations—in their sense of purpose and self-worth.” —The New York Times When Gene Sperling was in charge of coordinating economic policy in the Obama White House, he found himself surprised when serious people in Washington told him that the Obama focus on health care was a distraction because it was “not focused on the economy.” How, he asked, was the fear felt by millions of Americans of being one serious illness away from financial ruin not considered an economic issue? Too often, Sperling found that we measured economic success by metrics like GDP instead of whether the economy was succeeding in lifting up the sense of meaning, purpose, fulfillment, and security of people. In Economic Dignity, Sperling frames the way forward in a time of wrenching change and offers a vision of an economy whose guiding light is the promotion of dignity for all Americans.

This open access book shows how to design labour rights to effectively protect digital platform workers, organise accountability on digital work platforms, and guarantee workers' collective representation and action. It acknowledges that digital work platforms entail enormous risks for workers, and at the same time it reveals the extent to which labour law is in need of reconstruction. The book focusses on the conceptual links – often overlooked in the past – between labour law's categories and its regulatory approaches. By explaining and analysing the wealth of approaches that deconstruct and reconceptualise labour law, the book uncovers the organisational ideas that permeate labour law's categories as well as its policy approaches in a variety of jurisdictions. These ideas reveal a lack of fit between labour law's traditional concepts and digital platform work: digital work platforms rarely behave like hierarchical organisations; instead, they more often function as market organisers. The book provides a fresh perspective for international academic and policy debates on the regulation of digital work platforms, as well as on the purposes and foundations of labour law. It offers a way out of the impasse the debate around labour law classification has reached, by showing what labour law could learn from digital law approaches to platforms – and vice versa. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.