Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

Have you ever wondered why you are here on this earth and what you are supposed to accomplish in your lifetime? Spirit medium Karen T. Hluchan shines her light on the mysteries of heaven and earth that have been revealed to her through her connection with spirit. How Have You Loved? is a journey about ♥ exploring how your thoughts determine your destiny; ♥ discovering the love within your heart; ♥ understanding the gifts of mediumship and our connection in spirit with one another; ♥ sharing the love within your heart; and ♥ appreciating the role that nature plays in the development of your soul plan. The elements of each chapter are designed to help you make the most of your life here on earth and to prepare you to answer the most important question you will ever be asked when you cross over into heaven: How Have You Loved?

This book is like a hug from a friend when you need it most: It's both a reminder that it's normal to feel things deeply and a companion for actually feeling better. With tons of empathy and a touch of humor, artist Carissa Potter offers wisdom on how to move through difficult emotions with practical steps to kick-start the process—ranging from soaking in a tub and having a good cry to talking to houseplants or hosting a private dance party. Illustrated in a vibrant eye-catching palette, this boldly authentic book is full of genuine support for pushing through life's tough times or whenever a little love is needed.

Katherine Paterson's remarkable Newbery Medal-winning classic about a painful sibling rivalry, and one sister’s struggle to make her own way, is an honest and daring portrayal of adolescence and coming of age. A strong choice for independent reading, both for summer reading and homeschooling, as well as in the classroom, Jacob Have I Loved has been lauded as a cornerstone young adult novel and was ranked among the all-time best children's novels in a survey published by School Library Journal. "Jacob have I loved, but Esau have I hated . . ." With her grandmother's taunt, Louise knew that she, like the biblical Esau, was the despised elder twin. Caroline, her selfish younger sister, was the one everyone loved. Growing up on a tiny Chesapeake Bay island, angry Louise reveals how Caroline has robbed her of everything: her hopes for schooling, her friends, her mother, even her name. While everyone pampers Caroline, Wheeze (her sister's name for her) begins to learn the ways of the watermen and the secrets of the island, especially of old Captain Wallace, who has mysteriously returned after fifty years. The war unexpectedly gives this independent girl a chance to fulfill her dream to work on the water alongside her father. But the dream does not satisfy the woman she is becoming. Alone and unsure, Louise begins to fight her way to a place for herself outside her sister's shadow. But in order to do that, she must first figure out who she is...

Caitlin and Caleb embark together on their quest to find the one object that can stop the imminent vampire and human war: the lost sword. Their search for Caitlin's father brings shocking news. But they are not the only ones searching for the legendary sword.

A follow-up to the bestselling Everything Is Going to Be Okay—bold words of affirmation with audaciously positive art, craft, photography, and design. Good vibes are back—and are exactly what the world needs now. And uplifting messages of hope, love, and encouragement continue to crop up everywhere in contemporary art and design. You Are So Loved serves up a second delightful helping of optimism from a mix of favorite artists from the first book—including Enormous champion, Katie Daisy, and Jen Renninger—and new talent like Dallas Clayton, Lisa Congdon, and Jessica Hische. Each artist offers warm and fuzzy sentiments packaged in cutting-edge art. Whether it’s an invitation to stay in the “here and now” or a reminder that “everything’s alright forever,” there’s a breath of fresh air on every page. “The printed version of a giant hug.” —Design*Sponge

It’s Zoey’s eighteenth birthmas and the Nerd Herd has been scattered across the country busily adulting for almost a year when Stark calls them back to Tulsa to surprise Z. But all is not well in T-Town. Strange, dark signs are appearing—could it be possible Neferet is stirring? Not willing to chance disaster striking again, Zoey calls on her newly reunited friends to circle with her and add a layer of protection over Neferet’s grotto jail. Easy-peasy, right? Wrong. Nothing at the House of Night is ever as it seems. With rabid red vampyres closing in, Zoey and the Nerd Herd must come together again and battle evil. But a year is a long time. Have these old friends grown too far apart? When the world fractures and allies become enemies, will darkness devour friendships or will light save those she’s loved? “The House of Night series is back and better than ever! The Nerd Herd is together again, and drama, thrills, and chills follow...A welcome return to this beloved universe.”—RT Book Reviews (41⁄2 stars, Top Pick!)