In a seamlessly wired world of television, computers, and BlackBerrys, where does ethics fit in? To address that question, Living Ethics calls for a moral convergence to complement the technological one. Identifying principles that apply across media platforms, Michael Bugeja has created a thorough and well-researched work that avoids the prescriptive language used by many texts; instead, he encourages critical thinking through examples that build, challenge, and enhance readers' value systems. While many ethics texts focus almost exclusively on journalistic ethics, this award-winning text (recipient of the 2009 Clifford G. Christians Award for Research in Media Ethics) emphasizes unifying principles that collapse and transcend the boundaries of a wide variety of media sources--including newspapers, magazines, radio, television, public relations, photojournalism, advertising, and other forms of traditional and online mass communication. As readers will discover, the circumstances of ethical issues may vary, but the moral processes used to resolve them are basically the same. Resolutely practical, Living Ethics is written in a clear and cogent style that helps readers: * Understand unifying principles from historical, philosophical, and political perspectives * Grasp the utility of principles that engage audiences and clients while respecting the diverse cultures in an increasingly global media environment * Explore moral convergence through the eyes of more than 100 practitioners at major newsrooms, agencies, and organizations * Examine ethical issues visually through more than 20 photos and illustrations * Develop a set of principles to guide their careers across a multitude of platforms

Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as major schools of philosophical thought and historical events that have shaped current media practices. Examining topics including responsibility, truth, falsehood, temptation, bias, fairness, and power, chapters encourage readers to develop a personal code of ethics that they can turn to throughout their careers. Each chapter includes exercises, as well as journal writing and creative assignments, designed to build, test, and enhance individual value systems. Unlike other texts, this media ethics book ends with an assignment to create a digital portfolio with personal ethics code aligned with a desired media position or company.

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Ethics of Media reopens the question of media ethics. Taking an exploratory rather than prescriptive approach, an esteemed collection of contributors tackle the diverse areas of moral questioning at work within various broadcasting practices, accommodating the plurality and complexity of present-day ethical challenges posed by the world of media.

Minch and Weigel's unique LIVING ETHICS casts a wide net, including traditional works of philosophy along with a diverse collection of voices from literature, science, popular music, and continental philosophy. Each chapter focuses on action, addressing an issue in the range of basic human activities like flourishing, believing, caring, consuming and nine other topics. The text approaches the study of ethics as a set of personal and provocative questions that have ethical significance for students' lives. This wide-ranging anthology, distinguished by its interdisciplinary selections, provides a comprehensive approach without separating theory from applied ethics. The book's breadth of readings integrates feminist and multicultural viewpoints for a broader range of perspectives and genres than any other text in this field. By highlighting contemporary issues and multiple disciplines, LIVING ETHICS will engage readers with little or no experience in philosophy.

Ethics of Media reopens the question of media ethics. Taking an exploratory rather than prescriptive approach, an esteemed collection of contributors tackle the diverse areas of moral questioning at work within various broadcasting practices, accommodating the plurality and complexity of present-day ethical challenges posed by the world of media.

Thoreau's Living Ethics is the first full, rigorous account of Henry Thoreau's ethical philosophy. Focused on Walden but ranging widely across his writings, the study situates Thoreau within a long tradition of ethical thinking in the West, from the ancients to the Romantics and on to the present day. Philip Cafaro shows Thoreau grappling with important ethical questions that agitated his own society and discusses his value for those seeking to understand contemporary ethical issues. Cafaro's particular interest is in Thoreau's treatment of virtue ethics: the branch of ethics centered on personal and social flourishing. Ranging across the central elements of Thoreau's philosophy—life, virtue, economy, solitude and society, nature, and politics—Cafaro shows Thoreau developing a comprehensive virtue ethics, less based in ancient philosophy than many recent efforts and more grounded in modern life and experience. He presents Thoreau's evolutionary, experimental ethics as superior to the more static foundational efforts of current virtue ethicists. Another main focus is Thoreau's environmental ethics. The book shows Thoreau not only anticipating recent arguments for wild nature's intrinsic value, but also demonstrating how a personal connection to nature furthers self-development, moral character, knowledge, and creativity. Thoreau's life and writings, argues Cafaro, present a positive, life-affirming environmental ethics, combining respect and restraint with an appreciation for human possibilities for flourishing within nature.