How profound is a little plastic building block? It turns out the answer is “very”! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows, feature films, a vibrant adult fan base with over a dozen yearly conventions, an educational robotics program, an award winning series of videogames, hundreds of books, magazines, and comics, a team-building workshop program for businesses and much, much more. Dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created Tackles metaphysical, logical, moral, and conceptual issues in a series of fascinating and stimulating essays Introduces key areas of philosophy through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticity and identity, architecture, mathematics, intellectual property, business and environmental ethics Written by a global group of esteemed philosophers and LEGO fans A lively philosophical discussion of bricks, minifigures, and the LEGO world that will appeal to LEGO fans and armchair philosophers alike

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

The most impressive LEGO models often take careful planning (and lots of pieces), but with some inspiration, a little imagination, and a number of tried-and-true techniques, you too can turn bricks into a masterpiece.In The Art of LEGO® Design, author Jordan Schwartz explores LEGO as an artistic medium. This wide-ranging collection of creative techniques will help you craft your own amazing models as you learn to see the world through the eyes of some of the greatest LEGO builders. Each concept is presented with a collection of impressive models to spark your imagination—like fantastic dragons, futuristic spaceships, expressive characters, and elaborate dioramas. You’ll discover some of the inventive techniques that LEGO artists use to: –Create lifelike creatures from unusual elements like inside-out tires and minifigure capes –Design sleek cars without showing a single stud –Add ambience to dioramas with light bricks or LEDs –Craft eye-catching textures to create cobblestone roads and brick walls –Build sturdy, detailed, posable mechs and other figures –Add depth with forced perspective and interesting silhouettes Interviews with the talented builders behind many of the book’s models reveal their thoughts on the design process and what inspires them most. Even if you’ve been building with LEGO since you could crawl, you’ll find new inspiration in The Art of LEGO® Design.

This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages—not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.

This guide takes you on a tour of the "home of the brick," the official LEGO® House, so you can experience it for yourself at home! With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed "zones"—yellow for emotions, blue for problem solving, green for social interaction, and red for creativity—within the iconic LEGO House in Billund, Denmark. The Secrets of LEGO House offers an insider's look at the creative philosophy behind the iconic brand. On each page, discover the true "secret" hidden among the 25 million LEGO bricks—that everything in the house is purposefully designed around nine core principles of learning through play. A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks. • EXCLUSIVE CONTENT: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content. • BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love. • BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand's core ethos and ideals.

Learn the model-making process from start to finish, including the best ways to choose scale, wheels, motors, and track layout. Get advice for building steam engines, locomotives, and passenger cars, and discover fresh ideas and inspiration for your own LEGO train designs. Inside you'll find: -A historical tour of LEGO trains -Step-by-step building instructions for models of the German Inter-City Express (ICE), the Swiss “Crocodile,” and a vintage passenger car -Tips for controlling your trains with transformers, receivers, and motors -Advice on advanced building tech­niques like SNOT (studs not on top), micro­striping, creating textures, and making offset connections -Case studies of the design process -Ways to use older LEGO pieces in modern designs For ages 10+

A critique of both classical humanism and dominant trends in posthumanism that formulates the ultimate form of intelligence as a theoretical and practical thought unfettered by the temporal order of things. In Intelligence and Spirit Reza Negarestani formulates the ultimate form of intelligence as a theoretical and practical thought unfettered by the temporal order of things, a real movement capable of overcoming any state of affairs that, from the perspective of the present, may appear to be the complete totality of history. Intelligence pierces through what seems to be the totality or the inevitable outcome of its history, be it the manifest portrait of the human or technocapitalism as the alleged pilot of history. Building on Hegel's account of Geist as a multiagent conception of mind and on Kant's transcendental psychology as a functional analysis of the conditions of possibility of mind, Negarestani provides a critique of both classical humanism and dominant trends in posthumanism. The assumptions of the former are exposed by way of a critique of the transcendental structure of experience as a tissue of subjective or psychological dogmas; the claims of the latter regarding the ubiquity of mind or the inevitable advent of an unconstrained superintelligence are challenged as no more than ideological fixations which do not stand the test of systematic scrutiny. This remarkable fusion of continental philosophy in the form of a renewal of the speculative ambitions of German Idealism and analytic philosophy in the form of extended thought-experiments and a philosophy of artificial languages opens up new perspectives on the meaning of human intelligence and explores the real potential of posthuman intelligence and what it means for us to live in its prehistory.