Industrial advancement has not changed the basic fragility of human life, and the commercialization and consumer orientation of the mass media has actually helped legends travel faster and farther. Legends are communicated not only orally, face to face, but also in the press, on radio and television, on countless Web sites, and by e-mail, perpetuating new waves of the "culture of fear.""--BOOK JACKET.

The internet brings new urgency to the study of folklore. The digital networks we use every day amplify the capacity of legends to spread swiftly, define threats, and inform action. Using the case of a particularly popular digital bogeyman known as the Slender Man, Andrew Peck brings the study of legends into the twenty-first century. Peck explains not only how legends circulate in the digital swirl of the internet but also how the internet affects how legends seep into our offline lives and into the mass media we consume. What happens, he asks, when legends go online? How does the internet enable the creation of new legends? How do these ideas go viral? How do tradition and technology interact to construct collaborative beliefs? Peck argues that the story of the Slender Man is really a story about the changing nature of belief in the age of the internet. Widely adopted digital technologies, from smartphones to social media, offer vast potential for extending traditional and expressive social behaviors in new ways. As such, understanding the online landscape of contemporary folklore is crucial for grasping the formation and circulation of belief in the digital age. Ultimately, Peck argues that advancing our comprehension of legends online can help us better understand how similar belief genres—like fake news, conspiracy theories, hoaxes, rumors, meme culture, and anti-expert movements—are enabled by digital media.

The essays in Folklore Genres represent development in folklore genre studies, diverging into literary, ethnographic, and taxonomic questions. The study as a whole is concerned with the concept of genre and with the history of genre theory. A selective bibliography provides a guide to analytical and theoretical works on the topic. The literary-oriented articles conceive of folklore forms, not as the antecedents of literary genres, but as complex, symbolically rich expressions. The ethnographically oriented articles, as well as those dealing with classification problems, reveal dimensions of folklore that are often obscured from the student reading the folklore text alone. It has long been known that the written page is but a pale reproduction of the spoken word, that a tale hardly reflects the telling. The essays in this collection lead to an understanding of the forms of oral literature as multidimensional symbols of communication and to an understanding of folklore genres as systematically related conceptual categories in culture. What kinship terms are to social structure, genre terms are to folklore. Since genres constitute recognized modes of folklore speaking, their terminology and taxonomy can play a major role in the study of culture and society. The essays were originally published in Genre (1969–1971); introduction, bibliography, and index have been added to this edition.