This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design. Young-A Lee is a full professor and Graduate Program Officer in the Department of Consumer and Design Sciences at Auburn University, Auburn, AL, USA. Her scholarship is in the areas of digital and sustainable product design, development, and evaluation using innovative design technologies for human health and well-being.

This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.

This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy. The chapters present contemporary case studies alongside new research on technologies such as 3D printing, 3D scanning and recycling technology to assess the effect they will have on the future of fashion and its global supply chain.

Sustainable Innovations in the Textile Industry addresses advances taking place at every stage of the textile supply chain leading to improvements in sustainability and resource efficiency. There is a significant emphasis on respect for the environment in current thinking around textiles, which contrasts with the impression many have of the industry due to its impact on global pollution over the past century. A key strength of the book is its comprehensive coverage of the complete textile process sequence, including fibre to textile manufacture, dyeing, printing, finishing, and effluent discharge. This holistic approach is required to effectively address the sustainability issue, which is requires action across the supply chain. In addition, it also provides the latest industry knowledge on technological advances in knitting, non-wovens, speciality chemicals, coating, printing, finishing and other methods that increase sustainability. Including historical aspects of sustainability in textiles as well as the state of the art in innovative sustainable fibers and manufacturing processes, this book is essential reading for anyone interested in sustainable directions in the textile industry. Emphasizes innovative production technologies, the biotransformation of the textile industry, the circular economy, recycling, and the green future of textiles Addresses sustainability in business and logistics, explaining how these functions influence the environmental impact of other stages of the value chain Provides a guide to the eco-labels and assessment methods used by industry

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.