Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles—not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile? James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')." He contends that far from being forced upon us against our better judgment, "consumerism is our better judgment." Why? Because increasingly, store-bought objects are what hold us together as a society, doing the work of "birth, patina, pews, coats of arms, house, and social rank"—previously done by religion and bloodline. We immediately understand the connotations of status and identity exemplified by the Nike swoosh, the Polo pony, the Guess? label, the DKNY logo. The commodity alone is not what we are after; rather, we actively and creatively want that logo and its signification—the social identity it bestows upon us. As Twitchell summarizes, "Tell me what you buy, and I will tell what you are and who you want to be." Using elements as disparate as the film The Jerk, French theorists, popular bumper stickers, and Money magazine to explore the nature and importance of advertising lingo, packaging, fashion, and "The Meaning of Self," Twitchell overturns one stodgy social myth after another. In the process he reveals the purchase and possession of things to be the self-identifying acts of modern life. Not only does the car you drive tell others who you are, it lets you know as well. The consumption of goods, according to Twitchell, provides us with tangible everyday comforts and with crucial inner security in a seemingly faithless age. That we may find our sense of self through buying material objects is among the chief indictments of contemporary culture. Twitchell, however, sees the significance of shopping. "There are no false needs." We buy more than objects, we buy meaning. For many of us, especially in our youth, Things R Us.

While seminaries, by many accounts, admit an increasing number of homosexuals, women are strictly barred from ministerial roles. The church's time-honored tradition of "avoiding scandal" also backfires. For by the shielding of fallen clerics, Berry shows, the suffering of the abused is often compounded.

The Catechism of the Catholic Church teaches that the Our Father ?is truly the summary of the whole Gospel? (no. 2761). Catholics pray the Lord's Prayer whenever they worship at Mass and say the Rosary, and other Christians pray it frequently as well. Join Scott Hahn (accompanied by St. Cyprian, St. John Chrysostom, and St. Augustine) as he unlocks the riches of the Lord's Prayer.

The NIV is the world's best-selling modern translation, with over 150 million copies in print since its first full publication in 1978. This highly accurate and smooth-reading version of the Bible in modern English has the largest library of printed and electronic support material of any modern translation.

The 1928 Book of Common Prayer is a treasured resource for traditional Anglicans and others who appreciate the majesty of King James-style language. This classic edition features a Presentation section containing certificates for the rites of Baptism, Confirmation, and Marriage. The elegant burgundy hardcover binding is embossed with a simple gold cross, making it an ideal choice for both personal study and gift-giving. The 1928 Book of Common Prayer combines Oxford's reputation for quality construction and scholarship with a modest price - a beautiful prayer book and an excellent value.

"Embrace the present moment as an ever-flowing source of holiness." --Jean Pierre de Caussade, from Chapter Three Seeing God in every moment--is it possible? Does God really "walk among the pots and pans," as Saint Teresa of Avila once said? Do we ignore the seemingly forgettable moments of life to our own spiritual peril? Mother Teresa, Dorothy Day, and Therese of Lisieux started small and stayed small, even though their works and heroism have since earned them worldwide acclaim. Holy Simplicity reveals how these three modern Catholic women found holiness in letting God's love flow into the most ordinary tasks--Mother Teresa and Dorothy Day among the poor and Therese within the confines of the cloister. Their stories will inspire you to seek God in the challenges of ordinary life, a little way to holiness that, as Dorothy Day pointed out, unleashes forces "that help to overcome evil in the world."