This book comprises a range of general discussions on tradition and innovation in the methodology used in discourse studies (Pragmatics, Discourse Analysis, Argumentation Theory, Rhetoric, Philosophy) and a number of empirical applications of such methodologies in the analysis of actual instances of language use in the public sphere - in particular, discourses arising in the context of the debate on the presence of religious symbols in public places.

Although, language is certainly individualized, most people conform to linguistic norms because of their surroundings. Over time, particular words and phrases are popularized by the media, social trends, or world events; and with emergence of internet technologies, the communication between all types of people is much easier. Communication and Language Analysis in the Public Sphere explores the influence of the World Wide Web on the relationships between ordinary citizens and the ability to communicate with politicians, celebrities, and the media. As some words may gain popularity worldwide, and others may begin to define a specific discipline. This book is essential for linguistics researchers, scholars, and professionals interested in determining these patterns and how they affect groups and individuals.

The characteristics, nature, and content of the language used in the public sphere of various Western and non-Western societies are examined in this collection of essays. They also analyze the link between culture, political culture, and the language politicians use in their symbolic interaction.

This book comprises a range of general discussions on tradition and innovation in the methodology used in discourse studies (Pragmatics, Discourse Analysis, Argumentation Theory, Rhetoric, Philosophy) and a number of empirical applications of such methodologies in the analysis of actual instances of language use in the public sphere - in particular, discourses arising in the context of the debate on the presence of religious symbols in public places.

The bilingual relationship between the English and the Indian vernaculars has long been crucial to the construction of ideology as well as cultural and political hierarchies. Print was vital for colonial literacy; it was thereby instrumental in initiating a shift in the relation between 'high' and 'low' languages. Here, Dr Naregal examines the relationship between linguistic hierarchies, textual practices and power in colonial western India. Whereas most studies of colonialism focus on India's 'high' literary culture, this book looks at how local intellectuals exploited their 'middling' position through such initiatives as the establishment of newspapers and of influential channels of communication. How were the 'native' intelligentsia able to achieve a position of ideological influence? Dr Naregal shows that, despite their minority position, such people negotiated the arenas of education policy, the press and voluntary associations to advance their social class. In doing this, she sheds light on the process of self-definition among the Indian intelligentsia before anticolonial thinking articulated its hegemonic claims as a nationalistic discourse.

As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media. The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging. Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.