Landscape and Branding
Title | Landscape and Branding PDF eBook |
Author | Nicole Porter |
Publisher | Routledge |
Total Pages | 233 |
Release | 2015-10-05 |
Genre | Architecture |
ISBN | 1317550552 |
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Landscape and Branding
Title | Landscape and Branding PDF eBook |
Author | Nicole Porter |
Publisher | Routledge |
Total Pages | 240 |
Release | 2015-10-05 |
Genre | Architecture |
ISBN | 1317550560 |
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Design on the Land
Title | Design on the Land PDF eBook |
Author | Norman T. Newton |
Publisher | La Editorial, UPR |
Total Pages | 756 |
Release | 1971 |
Genre | Architecture |
ISBN | 9780674198708 |
Resource added for the Landscape Horticulture Technician program 100014.
Landscape Design Answer Book
Title | Landscape Design Answer Book PDF eBook |
Author | Jane Bath |
Publisher | |
Total Pages | 404 |
Release | 2006-09-12 |
Genre | Gardening |
ISBN |
Writing specifically for new homeowners and those planning renovations, Bath pulls from her twenty-five-plus years of experience helping thousands of clients. Even though Bath faces a wide range of landscape design situations in her work, the solutions to these important landscape problems remain constant. That's why The Landscape Design Answer Book is unique. Bath reduces the subject of landscape design to about three hundred specific design problems (or goals) a homeowner may face--and provides solutions that can be universally applied.
Design and Landscape for People
Title | Design and Landscape for People PDF eBook |
Author | Clare Cumberlidge |
Publisher | |
Total Pages | 0 |
Release | 2007 |
Genre | City planning |
ISBN | 9780500342336 |
For many years planning was something done in the name of progress by distant committees. In the past decade, however, heavy-handed ideology has given way to a new generation of planners from diverse backgrounds - architecture, landscape, even art and performance - who seek fresh, creative ways of working with communities to build modern and sustainable societies that reflect the needs and dreams of their inhabitants. This book presents and explains, for the first time, the rise and success of this new global sensibility. With important lessons and invaluable ideas for architects, planners and landscape designers around the world, this book - set to be the volume that establishes the agenda for going forward - is just as essential for anyone interested in the future of our countryside and cities.
Energy-Wise Landscape Design
Title | Energy-Wise Landscape Design PDF eBook |
Author | Sue Reed |
Publisher | New Society Publishers |
Total Pages | 305 |
Release | 2010-04-01 |
Genre | House & Home |
ISBN | 0865716536 |
Save money and energy while adding natural beauty to your home.
Landscape Design
Title | Landscape Design PDF eBook |
Author | Elizabeth Barlow Rogers |
Publisher | |
Total Pages | 544 |
Release | 2001 |
Genre | |
ISBN |
From ancient Egyptian royal cemeteries to great 18th-century English estates and the earth works of today, this volume spans the history of landscape design, revealing a great deal about the development of societies, and how cities, parks and gardens embody cultural values.