This book examines the historical development of Korean food TV and its articulation of Koreanness in the era of globalization. Jaehyeon Jeong defines the evolution of Korean food TV as an outcome of the conjuncture between the television industry’s structural changes, the shift in food’s landscape and cultural legitimacy, and various sociocultural, political, and economic transformations. In addition, Jeong reveals how the state appropriates the banality of food to raise South Korea’s global image and how it utilizes domestic television to disseminate statist discourse of the nation. Understanding discourses of national cuisine as reflective of and formative of discourses of the nation, he argues that the growth of discourses of national cuisine is symptomatic of the struggle for nationness in a globalized world.

By reading food television as a cultural text, through which the nation is narrated and envisioned, this dissertation examines the evolution of Korean food television and its articulation of Koreanness in contemporary globalization. Theoretically, I suggests understanding the nation as a discourse or a regime of truth from the Foucauldian perspective. In order to bring Foucault's relativistic notion of truth into play, this dissertation employs Fairclough's three-dimensional approach for critical discourse analysis (CDA). Through this multi-dimensional approach, I aimed to conduct a thick description of Korean food television's discursive practice with regard to national cuisine and the Korean nation. My historical analysis of food television shows that an increased awareness of cultural others enhances a struggle for nation-ness. By unveiling the "Janus-faced" characteristic of the nation, which is constructed both against and through differences, this dissertation identifies the inextricable relationship between the nation and globalization, and the hierarchical integration processes inherent in cultural hybridization. Moreover, this research project reveals how the nation-state actively appropriates the banality of food and is involved in the production practices of the television industry in order to produce and disseminate hegemonic discourses on the nation, and to keep nationhood near the surface of everyday life. Through an investigation of the interplay between television texts and social conditions, my dissertation also explicates the socially-constructed and the socially-constitutive nature of media discourse, and enriches the discussion regarding the production cultures of the global television industries.

Can food be both national and global at the same time? What happens when a food with a national identity travels beyond the boundaries of a nation? What makes a food authentically national and yet American or broader global? With these questions in mind, Sonia Ryang explores the world of Korean food in four American locations, Iowa City, Baltimore, Los Angeles, and Hawaii (Kona and Honolulu). Ryang visits restaurants and grocery stores in each location and observes Korean food as it is prepared and served to customers. She analyzes the history and evolution of each dish, how it arrived and what it became, but above all, she tastes and experiences her food—four items to be specific—naengmyeon cold noodle soup; jeon pancakes; galbi barbecued beef; and bibimbap, rice with mixed vegetable. In her ethnographic journey, Ryang discovers how the chewy noodles from Pyongyang continue to retain their texture and yet are served differently in different locales. Jeon pancakes become completely decontextualized in the United States and metamorphosed into a portable and packable carry-out food. American consumers are unaware of the pancake's sacred origin. In Hawaii, Ryang finds that it is the Vietnamese restaurant that serves unexpectedly delicious galbi barbecued meat. Intertwined in the complex colonial and postcolonial contexts, Korean galbi and Japanese yakiniku can be found side by side on the streets of Honolulu frequented by both the locals and tourists. In writing Eating Korean in America: Gastronomic Ethnography of Authenticity, Sonia Ryang is as much an eater as a researcher. Her accounts of the cities and their distinctive take on Korean food are at once entertaining and insightful, yet deeply moving. Ryang challenges the reader to stop and think about the food we eat every day in close connection to colonial histories, ethnic displacements, and global capitalism.

An in-depth investigation of the complex relationships among food, culture, and society, Communicating Food in Korea features contributors from a variety of disciplines, including economics, political science, communication studies, nutrition research, tourism research, and more. Each chapter presents a unique interpretation of food’s economic, political, and sociocultural relevance. Situated in Korea’s shifting historical contexts, contributors explore themes, such as colonialism, food symbolism, gastronationalism, multiculturalism, food tourism, food security, and food sovereignty to research the ways food intersects with social issues in Korean society.

This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context. Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include: K-pop Music Popular Cinema Television Web Drama, Webtoon and Animation Digital Games and Esports Lifestyle Media, Fashion and Food Nation Branding An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.

Digital Media, Online Activism, and Social Movements in Korea deepens the current understanding of online activism and its impacts on society by highlighting how various forms of social movements have been mobilized in Korea. Through exploring movements in Korea such as political participation based on SNS, the 2008 U.S. beef protests, and the 2016-2017 candlelight vigils, the contributors study the intersection of digital media platforms, current trends, and social, cultural, and political conditions within Korean society. Using a wide range of events and movements, this book analyzes how people have utilized the development of digital media to facilitate social movements and effect social change.

Through a critical examination of the Korean diaspora in transnational contexts as a case study, Korean Digital Diaspora: Transnational Social Movements and Diaspora Identity unmasks the process of how people of the diaspora have built social interactions and communication with others online, how they have orchestrated social movements, and finally, how they have narrated and reshaped their diaspora identities in their everyday lives. Utilizing an ethnographical approach, including in-depth interviews, participant observation, and a field study in New York City and Philadelphia, Hojeong Lee delineates how digital media technology has expanded into a new form of diaspora, digital diaspora, within the Korean diaspora community, and how it has mobilized the social movements of Korean diaspora members. Accordingly, Korean diaspora members have begun to imagine their community as a transnational global diaspora. Korean Digital Diaspora concludes with an analysis of how the changed attitudes of diaspora members have also influenced how they define themselves and how they are reshaping their diaspora identities. This multi-site, three-year study reveals the nexus of media, individuals, and society, highlighting the transnational social movements of diaspora members.