The True Story of How Two Quirky Stray Cats Changed Their Adopted Human Forever After years of loving the vibrant city life in San Francisco, Lonnie Hull DuPont reluctantly trades her three-room apartment on foggy, lively Telegraph Hill for a farmhouse on a quiet plain in Michigan. She immediately misses the rhythm and the pace of the city, and the isolation country living brings has her longing for something more. Enter Kit Kat and Lucy--stray cats who arrive at the farmhouse a year apart and each ask to move in. The antics and oddities of these two strong personalities wrapped in fur bring a new light to the farmhouse and DuPont's life. Kit Kat, an obsessive-compulsive tortoiseshell, can purr her new human into a happier state of mind. Lucy, the playful, leaping Russian Blue who can nail a bat right out of the air, makes her laugh. From the hysterical process of getting two strange cats to like each other, to the exciting years of watching those cats thrive--and inspire DuPont in the process--this book is an energetic tale of cat and human foibles. Animals enrich our lives, and the heartwarming story of how Kit Kat and Lucy changed one woman's world will leave readers enchanted.

A part of the Duke Medical Center Library History of Medicine Ephemera Collection.

Research Paper (undergraduate) from the year 2019 in the subject Business economics - Market research, grade: 1.00, University of Santo Tomas (Faculty of Arts and Letters), course: Legal Management, language: English, abstract: Kitkat fame has skyrocketed since its first creation back in 17th century. And through the years, it grows steadily under Nestlé SA. Through the years, Nestlé has gained a lot of sales and saw a rapid organic growth from this confectionary chocolate. Since then, the Kitkat brand has grown compared to its other competitors. The sales grow steadily as provided in the Euromonitor and how other people such as our respondents think that it is one of the number one brands. The researchers analyze this brand on how the sales grows gradually over time. The researchers analyze its strength and weaknesses and how it provides opportunities while trying to avoid the possible threats it might encounter. The researchers also analyze its marketing objectives such as to be the largest food manufacturer. As predicted by its 3-year sales forecast, it will increase its shares by almost 3.08% or by almost 4.0 shares. Accordingly, it will target different market shares and also possible market segments such as the working class and those students who are in need of an energy outlet. By positioning itself, the brand may analyze how to make its chocolate confectionary brand different compared to other competitors. And by using other types of communications in order to promote the product such as advertising and personal selling in order to build customer relationship. At the same time, the researchers also analyze the 4Ps of marketing in order to understand the brand more clearly.

Decisions are made by individual humans-but also by corporations, plants, robots, and computer programs. The authors of this volume help initiate a powerful new comparative dimension for our analysis and application of decision making across an enormous range of intellectual enquiry.

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

From Charlie and the Chocolate Factory to Chocolat, from romantic gift to guilty indulgence, chocolate has a special place in Western popular culture. But what are the hidden histories behind this luxurious commodity? This book examines chocolate production from cocoa bean to chocolate box, illuminating the dynamics of gender, race and empire which have structured the cocoa chain. Using a varied range of sources, and drawing on the author’s own relationship to the industry, this book reconnects the people and places at different stages of chocolate production. Emma Robertson stresses the need to recognise the complex histories of empire and labour which have made such pleasurable consumption possible. Chocolate, women and empire offers exciting new insights into the lives of women workers in a global industry. It will be invaluable to historians of British imperialism as well as to students of Women’s and Gender Studies, Cultural Studies and Business Studies.