Kings of Madison Avenue
Title | Kings of Madison Avenue PDF eBook |
Author | Jesse McLean |
Publisher | ECW Press |
Total Pages | 249 |
Release | 2009 |
Genre | Biography & Autobiography |
ISBN | 1550228870 |
From critical reviews swooning over the elegant storytelling to fashion design paying homage to the show's sleek sensibility, everyone is talking about Mad Men. This companion volume provides readers with detailed episode guides, cast biographies and further historical context reflecting the breadth and depth of a series that sketches the 1960s cultural landscape with skill.
The King of Madison Avenue
Title | The King of Madison Avenue PDF eBook |
Author | Kenneth Roman |
Publisher | St. Martin's Press |
Total Pages | 300 |
Release | 2010-06-08 |
Genre | Business & Economics |
ISBN | 0230618340 |
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Madison Avenue USA
Title | Madison Avenue USA PDF eBook |
Author | |
Publisher | |
Total Pages | 345 |
Release | 1961 |
Genre | |
ISBN |
The 1942 State-Wide Nominating Petitions and List of Signatures and Addresses which Appeared Thereon, Filed by the Communist Party with the Secretary of State in the State of New York
Title | The 1942 State-Wide Nominating Petitions and List of Signatures and Addresses which Appeared Thereon, Filed by the Communist Party with the Secretary of State in the State of New York PDF eBook |
Author | Estados Unidos. Congress. House. Special Committee on Un-American Activities (1938-1944) |
Publisher | |
Total Pages | 1046 |
Release | 1940 |
Genre | |
ISBN |
The New York Red Book
Title | The New York Red Book PDF eBook |
Author | |
Publisher | |
Total Pages | 994 |
Release | 1897 |
Genre | New York (State) |
ISBN |
Bender's Lawyers' Diary and Directory for the State of New York
Title | Bender's Lawyers' Diary and Directory for the State of New York PDF eBook |
Author | |
Publisher | |
Total Pages | 944 |
Release | 1908 |
Genre | Lawyers |
ISBN |
King's Dream of New York
Title | King's Dream of New York PDF eBook |
Author | Moses King |
Publisher | |
Total Pages | 114 |
Release | 1906 |
Genre | New York (N.Y.) |
ISBN |