Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.

Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition. Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 weeks a year using the Eureka! Way. Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it. The methods are tried and tested to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination. This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help you at every age. The Eureka! Way pushes the fear out and puts the fun back into the game. “[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.” —Dateline NBC “We’ve found Doug Hall’s methods to be different than most. They work.” —Michele Wojtyna, Pepsi-Cola Company

The must-read summary of Doug Hall's book: "Jump Start Your Business Brain: Scientific Ideas and Advice that Will Immediately Double Your Business Success Rate". This complete summary of the ideas from Doug Hall's book "Jump Start Your Business Brain" shows that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the best ideas and provide the result to your customer. In his book, the author takes the reader through the best marketing techniques and creative stimuli that will bring results. This summary is a must-read for any manager who wants to differentiate their company and create a business environment where the best ideas are carried forward and communicated to clients. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Jump Start Your Business Brain" and find out how you can engage your business brain and unlock your potential.

"Overall this text is a very interesting read with significant applicability to both advisors and faculty. The creative advisor will have no problem synthesizing Materna′s ideas and theories of brain-compatible learning strategies into daily interactions with students and faculty." —Jennifer Varney, Hesser College "This outstanding book combines neuroscience and education to create an energetic and practical guide to the adult brain. You′ll finish it feeling as if you′ve just been entertained and enlightened." —Sheryl Feinstein, Augustana College Use brain-based learning techniques for powerful staff development! Brain-compatible learning promotes the brain′s natural capacity to learn, and more and more educators have been using this technique to help young students become successful learners. By combining adult education theory with brain-compatible learning, noted educator Laurie Materna offers practical, brain-friendly instructional approaches for working with adults in both informal and formal environments. This user-friendly guide provides valuable background information about adult learning styles, memory, and how the brain learns. Engaging, interactive strategies for classrooms or workshops include graphic organizers, music energizers, exercise activities, and self-assessments, and each strategy is accompanied by a wide range of real-life examples. Educators will be able to motivate adult learners to Become more self-directed in their own learning Improve their ability to recall, comprehend, and apply complex information Unleash their creative potential as they explore a variety of learning modalities Turn their education into a meaningful and rewarding experience Ideal for staff developers, trainers, principals, teacher leaders, coaches, mentors, adult education instructors, adult learners, and consultants, Jump Start the Adult Learner provides everything staff developers need to successfully implement this dynamic and learner-centered approach in any adult learning environment.

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not ''guru opinions.'' After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Turn Passionate Ideas into Profitable Enterprises Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Discover how to: * Develop a financial plan with fun and flair * Select your circle of support to get the work done * Clarify your business values and goals * Paint a picture of your business landscape * Understand your competition and what makes you stand out from the crowd * Identify your perfect customers and create a marketing plan to reach them * Map out concrete action steps to bring your Right-Brain Business Plan to life

Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.