A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.

In the ever-evolving world of contemporary graphic design those who came before are often forgotten in the search of the next big thing. It is surprising then that many new, fashionable designs intentionally conjure work that was created by designers of an earlier era - designers who worked not with a computer but with pen and paper - designers like Josef Müller-Brockmann.#13;#13;One of the twentieth century's most important graphic designers, the Swiss-born Müller-Brockmann is the father of functional, objective design and an influential figure for generations of designers around the world. While many of his contemporaries moved to the United States and elsewhere in Europe, Müller-Brockmann based himself in Zurich and established his reputation there. He adapted his approach to a changing world, moving from an early illustrative style to a modern constructivist approach, making full use of geometrical form and the grid system to provide an underlying structure to graphic work.#13;#13;Müller-Brockmann is perhaps most known for his large array of music posters, produced from the early 1950s to the early 1970s, which graphically represent the musical character of each specific performance. In addition to these iconic designs, Müller-Brockmann completed a number of books on graphic design and its history, including the influential *The Graphic Designer and his Design Problems*.#13;#13;This volume is the most definitive monograph to be published on Josef Müller-Brockmann. It traces Müller-Brockmann's life from his childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum für Gestaltung, Zurich and the Josef Müller-Brockmann Archive, this book is extensively illustrated with completed works, period photography, rare sketches, concept drawings, and personal photos.

Posters from a pioneering figure in Swiss visual communication Josef Müller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria-and yet exhibit a variety of design solutions and exciting, dynamic compositions.

An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.

This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.