Japan Marketing and Trade, Current Assessment
Title | Japan Marketing and Trade, Current Assessment PDF eBook |
Author | Mary E. Lassanyi |
Publisher | |
Total Pages | 16 |
Release | 1988 |
Genre | Government publications |
ISBN |
AgExporter
Title | AgExporter PDF eBook |
Author | |
Publisher | |
Total Pages | 294 |
Release | 1989 |
Genre | Agriculture |
ISBN |
Recent Trends in Japan-U.S. Trade
Title | Recent Trends in Japan-U.S. Trade PDF eBook |
Author | |
Publisher | |
Total Pages | 22 |
Release | 1996 |
Genre | Japan |
ISBN |
Leveraging Japan
Title | Leveraging Japan PDF eBook |
Author | George Fields |
Publisher | Jossey-Bass |
Total Pages | 360 |
Release | 2000 |
Genre | Business & Economics |
ISBN |
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Making Trade Talks Work
Title | Making Trade Talks Work PDF eBook |
Author | American Chamber of Commerce in Japan |
Publisher | American Chamber of Commerce |
Total Pages | 196 |
Release | 1997 |
Genre | Handelspolitik |
ISBN |
Trade with Japan
Title | Trade with Japan PDF eBook |
Author | United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade |
Publisher | |
Total Pages | 236 |
Release | 1980 |
Genre | Foreign trade regulation |
ISBN |
Marketing in Japan
Title | Marketing in Japan PDF eBook |
Author | Ian Melville |
Publisher | Routledge |
Total Pages | 270 |
Release | 2012-05-23 |
Genre | Business & Economics |
ISBN | 1136379878 |
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.