"... a useful and practical reference on investment trusts and other forms of financial planning." - Ernest Fenton, Director General, AITC Breaks investment terms, tools and techniques into easily digestible mouthfuls, providing strong, practical information, which will enable you to make sound investment decisions. Author : Caroline Sefton is an experienced financial journalist. She writes for the Investors Chronicle and is a contributor to the Financial Times.

A significant number of people who did well in the 80s and who are now inheriting properties from their parents are now faced with decisions about how to invest large sums. Divided into 3 parts, the book provides information about the purpose and operation of the London markets, the main types of investment available, the risks and rewards, the principle rules of investing and individual company shares.

Despite what the mainstream financial media wants to tell you. Investing is not an impossible game only the pros can master... In fact, Peter Lynch, named America's Most Successful Money Manager says that by using a reliable and repeatable investing process, ordinary investors can beat the pros. But here are 3 big mistakes inexperienced investors make... Mistake #1: Relying solely on social media and TV stock tipsters for their information Mistake #2: Rushing into "hot sectors" based on fear of missing out, and buying poor companies at overvalued prices Mistake #3: Panic selling for a loss the first time their stock goes down and missing out on gains when it rebounds to new highs Now here's the good news. By using our Rational Process Investing methodology, individual investors can make consistent long-term profits in the market. Founded on timeless principles used by legendary investors like Warren Buffett. You don't need a degree in finance. Nor do you need to spend hours each day glued to financial media. Just 2 hours per week is enough. Which means you can get a head start by following the simple advice laid out in this book. Even if you've never bought stocks before. So if you're kicking yourself for missing out on big gains. We'll show you how to find the next Facebook, Netflix or Amazon. Companies which can turn a modest investment of $500 into $30,000 or more. It's not always some obscure technology company either. There are amazing opportunities in industries many investors consider "boring" For example, if you had invested just $99 in Southwest Airlines when they first went public, you'd be sitting on over $82,000 today. Here's just a fraction of what you'll discover inside: The #1 mistake inexperienced investors make. Avoid this error and you will make money - Page 16 Forget Netflix, this company is going to be the real winner of the digital streaming boom - Page 111 Coca-Cola or PepsiCo - which is a better investment over the next 20 years? Page 121 The "Amazon of the Health Industry", on track for 100% gains in the next 18 months - Page 132 The truth about "buying the dip" Why most investors fail miserably at it, and what to do instead - Page 169 Your chance to buy "the next Berkshire Hathaway" for just 0.3% of the price of a single share of Warren Buffett's company - Page 93 This software company has been growing 5x faster than the S&P500 and you can still pick it up for less than $10 - Page 145 If we only had $500 to invest in a single company. This is what we'd buy - Page 81 ...and much, much more. Speaking of Southwest Airlines. If you had sold when share prices peaked, your $99 would be worth over $152,000. Which is why on Page 183 we show you when to sell your stocks for maximum profits. This is not a dense 600 page theoretical textbook. It's written in plain English and free from repetitive technical jargon. You'll find easy-to-follow advice, plus concrete examples of everything we teach. So even if you've never read a single investing book in your life. You will understand how to become a successful long-term investor. To kickstart your investing journey today, scroll up and click "add to cart"

Whether you're a complete investing novice or just confused about all the contradictory advice out there, A Beginner's Guide to Investing is an accessible guide to growing your money the smart and easy way.Throw away the get-rich quick schemes that never work and turn off the financial news and it's constant noise. Whether your dream is protecting your assets in a turbulent market or growing your wealth so that you can retire in style, this book is the blueprint.You can be a successful investor - really.Join Ivy Bytes, an innovative start-up dedicated to creating accessible content on crucial issues, and Alex Frey, a lifelong investor and Harvard MBA, as they show you:- How you can realistically expect to double your money every 7-10 years- Why most investors achieve stunningly poor returns on their money - and how to avoid turning into one of them- How to choose an investment account that you can keep for the rest of your life- How to out-perform the vast majority of professional investors while taking less risk- How to quickly create a portfolio of diversified ETFs (exchange traded funds)- How to put in as few as three to five hours every year on your investing - and still beat 80% of investors- Why you may not be properly diversified in holding the most popular index mutual funds- How endowments like Yale university have consistently beaten the overall stock market - and what you can learn from them- Why the vast majority of mutual funds fail to live up to their promise- Why your financial adviser and mutual fund manager might be getting more rich than you off of your investments- What the terms "beta" and "alpha" mean - and why understanding them is critical to retiring rich- How to maximize your tax savings by using a 401(k) and IRA- When and how to re-balance your portfolio- How to have the confidence to manage your money for life- And more. About the AuthorsAlex Frey has been engrossed in the investing world since the age of 16. He has served previously as a research analyst for a major mutual fund company. Alex has successfully passed all three Chartered Financial Analyst examinations, and has an MBA from the Harvard Business School. He lives in San Francisco, CA. When he is not writing, he enjoys reading, investing, and doing just about anything outdoors.Ivy Bytes is an innovative start-up building authoritative, yet accessible guides to subjects in the fields of politics, current events, economics, and finance. Ivy Bytes books are thoroughly researched and extensively fact-checked, so that you can be sure you are getting the latest in mainstream thought - not misguided conspiracy theories or reckless self-promotion.